Sue Moore | Virtual Gold Dust

Fix your messaging using copywriting psychology, so you can talk to your buyers human-to-human.

Make your words pay their way with B2B copywriter, Sue Moore.

I’m Sue Moore, B2B Copywriter, Messaging Strategist and total Psy-copy® swot, based in Northern Ireland. Jump straight to my services.

Two specific types of client hire me

1 B2Bs like yours hire me for projects like messaging, brand voice and web copy, so you can generate and convert leads.

2 Midlife women business-builders come to me for strategy, messaging and copy, so they can feel courageous about dreaming big.

Start here: what’s your goal today?

“I need a copywriter or messaging strategist for my business”

B2Bs hire me because they’re lost for revenue-building words and ready to get expert eyes on their verbal brand. Let me fill in any messaging gaps, add depth and discover unseen connections. I’m a clear-thinking, credible researcher (PhD – told you I’m a swot) and persuasive B2B copywriter. Businesses of all stripes – marketers, creatives, insight brands, tech companies and professional service providers all trust me to help them.

Get my price list of copywriting and messaging strategy services.

“I’m a midlife woman building my business”

We’re the dream team. I specialise in working with women like you on your messaging and copy, because I know how it feels to question your skills, knowledge or sheer audacity as you build a business in midlife.

Read more here about building a business as a midlife woman.

“I’m a marketer or copywriter too and just want to snoop your site”

Totally legit, I’ve done it myself. You can peek at my portfolio. No need to tiptoe around.

Let’s turn your sigh-copy into psy-copy®

If I’m ever lost for words, I invent them.

Here’s one for you.

Psy-copy®, AKA copywriting psychology. That’s my territory.

Why Psy-copy® for B2B copywriting?

Could your words be more persuasive? The answer is yes. I’m certain.

Copywriting and content writing can be a confusing time-eraser. And yet 92.3% of messaging is flavourless, forgettable and sigh-inducing.

But you need a way to stand out. You need to optimise your words for emotional appeal, conversion and revenue.

How to use psychology in copywriting (from a B2B copywriter)

Find irresistible words that make your buyers’ mouths water.

Because how you talk (and write) about your work is just as important as what you actually do.

The juiciest words convert more buyers. They nudge them towards smart decisions. They also help YOU feel confident and powerful. When psychology meets copywriting, you get a mighty messaging mixup.

Psy-copy®: because what you understand about people and behaviour far outweighs anything you learn in marketing school.

Yes, I’ve invented my own word. Psy-copy®. Trust me, it’s a thing.

Think of it as a cosy nook where a behavioural scientist, psychologist and copywriter catch up for coffee.

Big global consumer brands have applied this smart science to their verbal branding for years. But many smaller businesses are still missing this golden opportunity to attract and convert leads.

You don’t have to do any big budget research. All the brand science is visible and searchable. And if you let me help you apply it to your brilliant business, you can turn your buyers into wise, well-informed decision-makers.

Psy-copy® is the answer: the power of copy psychology turns your big ideas into persuasive words

Why do our brains mainly act on instinct and emotion?

Because it’s quicker, more predictable and takes less energy. But it’s not always logical, in spite of what you might think about B2B buyers.

So would it help to know how to nudge leads into action, by appealing to their instincts and emotions? Would it move you forward if you had brainy messaging that cuts through the ambient noise online?

No more bland, ignorable word salad.

As a messaging strategist, I’ll help you connect like a human so you can convert your leads into buyers.

My door’s open for you

• Ditch the demographic personas and discover your buyers’ emotional triggers.
• Get clear-headed about messaging that connects and converts.
• Take action now to build your verbal brand, instead of stockpiling more information and ideas.