Virtual Gold Dust

I’m Sue Moore, UK copywriter, messaging strategist and marketing psychology expert, based in Northern Ireland.

If I’m ever lost for words, I invent them.

Here’s one for you.

Psy-copy, AKA copywriting psychology. That’s my thing.

I turn your sigh-copy into psy-copy.

Psy-copy: copywriting psychology for brands, marketers & UK copywriters

Could your marketing words be more persuasive?

The answer is yes. I’m certain.

Copywriting and content writing can be a confusing time-eraser.

And yet 92.3% of marketing messages are flavourless, forgettable and sigh-inducing.

But we all need a way to stand out.

How to use psychology in copywriting? (from a UK copywriter)

Find words to make your mouth water.

Because how you talk (and write) about your work is just as important as what you actually do.

The juiciest words nudge your buyers towards smart decisions. They also help YOU feel confident and powerful.

When psychology meets copy, you get a mighty marketing mixup.

Copywriting psychology.

Psy-copy.

Yes, I’ve made up my own word. Psy-copy. Trust me, it’s a thing.

Think of it as the spot where a behavioural scientist, psychologist and copywriter catch up for coffee. Sometimes a neuroscientist drops by for a chat.

Big global brands have applied this smart science for years.

But many business owners still miss their golden opportunity.

You don’t have to do big budget research. All the big brand science is visible and searchable. And if you apply it to your brilliant business, you can turn your customers into well-informed, wise decision-makers.

Psy-copy is the answer: the persuasive power of marketing psychology turns your big ideas into words

Why do buyer brains mainly act on instinct and emotion?

Because it’s quicker, more predictable and takes less energy. But it’s not always logical.

So would it help to know how to nudge customers by appealing to their instincts and emotions? How to create brainy content that cuts through the ambient noise online?

No more bland, ignorable word salad. As a UK copywriter, I’ll help you write like a human. Turn sigh-copy into psy-copy.

So let’s stick with my word psy-copy for now. Agreed? Just until I come up with something stronger.

Get started: choose your brain candy

This is me ⤵

“I need a copywriter or messaging strategist for my business.”

Clients hire me because they’re lost for words and ready to outsource writing projects. Let me fill in any messaging gaps, add depth and discover unseen connections. I’m a clear-thinking, credible researcher (PhD, remember?) and persuasive UK copywriter. I’ve worked with marketers, creatives, lifestyle brands, B2Bs and professional service providers.

Click here for menu and price list of my copywriting services.

This is me ⤵

“I’m a copywriter, marketer or creative who needs a friendly nudge to do my own neglected marketing.”

You’re a curious skill-seeker, searching for smart ways to fine-tune your talent. I can help you overcome confusion and lack of action, either in a group setting or with my digital products. No more dabbling in your own marketing projects. I’ll bring the headmistress energy!

Check out my Ink Tank Mastermind and digital products.

About Sue: UK copywriter

I’ve worked in marketing my entire career. First in-house, then as a freelance UK copywriter and marketer. Before that, I got my PhD. 

Over my last 21 years in marketing, I’ve panned for psychology gold dust, so you don’t have to. You can find out more about me by clicking here.

I write about copywriting (so meta), books, lifestyle, business and marketing psychology. I invent words like psy-copy.

I write all kinds of copy and messaging for business owners who don’t want to blend into the background.

My door’s open for you

Ditch the demographic customer personas and discover the triggers and messages that work for you instead.

Get clear-headed about your own marketing.

Take action now, instead of stockpiling more information and ideas.