what is marketing psychology Virtual Gold Dust messaging content marketing

Easy, persuasive content for marketers

marketing psychology gold

I help other marketers talk about their own (and their clients’) work more easily, using persuasive content and marketing psychology. 

I do this by digging deep into HOW people make decisions to buy, then translating that into persuasive content.

Could your content marketing BE more persuasive?

The answer is YES.

I’m 98.3% certain.

Content marketing can be time-consuming & confusing. Agreed?

Marketers like you need a way to stand out.

It’s short-sighted & cynical to believe you can quickly shift a few products or snag some new clients with a few social media posts. Your followers’ brains are much more discerning than that.

The answer

Offer ’em brain candy

Like all of us, your client’s brain acts mainly on instinct. That’s quicker & more predictable. But it’s not always logical.

Would it help to know how to build trust in your brand by appealing to their instincts?

The answer is marketing psychology. Apply it. You can create brain candy to cut through the ambient noise online.

No more time-wasting creating invisible content that’s easily ignored.

What’s this virtual gold dust all about?

Think of this as the place where a behavioural scientist, psychologist & marketer meet up for coffee. Sometimes a neuroscientist joins them for a chat.

Big global brands have been applying this for years.

But most smaller marketing businesses haven’t grasped yet that they can experiment with this too, without having to do big budget research. If you’re a marketer, you’re missing a trick.

The big brand science is all out there.

I’ve worked in marketing my entire career. First in-house, then as a freelance writer. Before that, I got my PhD. Over my last 20 years in marketing, I’ve sifted the research for gold dust, so you don’t have to.

Welcome to marketing psychology made simple for busy marketers.

What’s the secret about marketing psychology?

There’s no marketing silver bullet. But by applying tactics from marketing psychology, you can make incremental gains that all add up.

Little by little, we travel far.

Whatever niche you’re in, you can use this to build your content playbook.

You get to be more consistent, as you know what content is coming next.

It removes the pressure on you to always be creating & any need for perfection when you post.

With increased clarity & reduced perfectionism, you get more time to focus on marketing that works. And less time agonising over content creation.

  • Learn what works.
  • Post with conviction, knowing your content has purpose.
  • Post with clarity, knowing your go-to talking points that build trust in your business.
  • Discover usable insights about your clients’ psychology along the way.

How to get started with marketing psychology

Dip your toe

Start with my marketing psychology resource library.

And if you’re ready to make your content marketing more effective, I’ve got the perfect checklist for you. It shows you every piece of prepared content you should have up your sleeve (or in your google drive) from bio to talking points, so you can save hours of time.

Dive in (the water’s lovely)

My door’s open if you’re ready to –

  • Ditch looking for other people’s shortcuts and instead find out what works for you.
  • Invest in your own marketing.
  • Take action, instead of stockpiling information.

What’s it like to work with Sue?


As a marketer myself, I always thought I should have all the answers and be able to do all my own marketing. How happy I am to have been proved wrong. 

Sue at Virtual Gold Dust became my marketing messaging muse. After every call I came away energised, inspired and more confident about myself and my work. I would highly recommend Sue to anyone wanting to jumpstart their messaging and confidence.

Cassie Anderson, Marketing & Comms Specialist


Sue brought creativity, smart questioning & a safe space for me to talk through some of my writing blocks.

I came out with clarity & motivation to get pen to paper & get writing.”

Katie Tucker, Product Jungle


“Sue asked great questions, which in turn generated great content ideas.

I left our session with ideas that I could implement immediately & 3 full pages of notes to refer back to. These sessions are a great pick-me-up if you need some motivation & encouragement.”

Kate Holmes, Kitty Holmes London