what is marketing psychology Virtual Gold Dust messaging content marketing

Persuasive content for marketers & copywriters

marketing psychology gold

I help other marketers talk about their own work more easily, using persuasive content & marketing psychology. 

I do this by digging deep into HOW people make decisions to buy, then translating that into persuasive content with you.

Could your marketing BE more persuasive?

The answer is YES.

I’m 98.3% certain.

Content marketing can be time-consuming & confusing. Agreed?

Marketers like you need a way to stand out.

It’s short-sighted & cynical to believe you can quickly snag some new clients with a few social media posts. Your followers’ brains are much more discerning than that.

The answer

Offer ’em brain candy

Like all of us, your client’s brain acts mainly on instinct. It’s quicker, more predictable & takes less energy. But it’s not always logical.

Would it help to know how to build trust in your business by appealing to their instincts?

The answer is marketing psychology. Apply it. You can create brain candy to cut through the ambient noise online.

No more time-wasting creating invisible content that’s easily ignored.

What’s this virtual gold dust all about?

Think of this as the place where a behavioural scientist, psychologist & marketer meet up for coffee. Sometimes a neuroscientist joins them for a chat.

Big global brands have been applying this for years.

But most smaller marketing businesses & freelancers haven’t made the most of this opportunity (you don’t have to do big budget research). If you’re a marketer or copywriter & you haven’t discovered psychology-led marketing, you’re missing a trick.

The big brand science is all out there.

I’ve worked in marketing my entire career. First in-house, then as a freelance copywriter and marketer. Before that, I got my PhD. Over my last 20 years in marketing, I’ve sifted the research for psychology gold dust, so you don’t have to.

Welcome to marketing psychology made simple for busy marketers.

What’s the secret about marketing psychology?

There’s no marketing silver bullet. We know that. But by applying psychology-led marketing, you can make incremental gains that all add up.

Little by little, we travel far.

Whatever niche you’re in, you can use this to build your content playbook.

You get to be more consistent, as you know what message sticks.

It removes the pressure on you to always be creating & any need for perfection when you post.

With increased clarity & reduced perfectionism, you get more time to focus on marketing that works. And less time agonising over content creation.

  • Learn what message works.
  • Post with conviction, knowing your content has purpose.
  • Post with clarity, knowing your go-to talking points that build trust in your business.
  • Discover usable insights about your clients’ psychology along the way.

How to get started with marketing psychology

Dip your toe

Start with my marketing psychology resource library.

And if you’re ready to make your content more persuasive, I’ve got the perfect checklist for you. It shows you every piece of prepared content you should have up your sleeve (or in your google drive) from bio to talking points, so you can save yourself hours of time.

Dive in (the water’s lovely)

My door’s open if you’re ready to –

  • Ditch looking for other people’s shortcuts and instead find out what message works for you.
  • Supercharge your own marketing.
  • Take action, instead of stockpiling information.

What’s it like to work with Sue?

“As a marketer myself, I always thought I should have all the answers and be able to do all my own marketing. How happy I am to have been proved wrong. 

Sue at Virtual Gold Dust became my marketing messaging muse. After every call I came away energised, inspired and more confident about myself and my work. I would highly recommend Sue to anyone wanting to jumpstart their messaging and confidence.”

Cassie Anderson, Marketing Consultant

“Sue is incisive, analytical and methodical. As a person, she is a joy to work with – collaborative, curious, flexible.

Hire Sue.”

Fleur Emery, Founder REALWORK

“Do this before you do anything else like content strategy, planning, graphic design, branding.

Messaging underpins all that, and the chances are, most people can’t REALLY do this properly themselves – they’re too close to it.”

Donna Green, Donna Green Brand Photography

“A must for business owners who want to roll their sleeves up and get stuck in with their own marketing, but want a bit of reassurance along the way.”

Bex Massey, Bramble & Fox

“Sue brought creativity, smart questioning and a safe space for me to talk through some of my writing blocks.

I came out with clarity and motivation to get pen to paper and get writing.”

Katie Tucker, Product Jungle

“It was a great process – almost therapeutic. It felt amazing to have someone in my business corner, especially because it’s a tiny team that doesn’t always have time to reflect on “why” and “how”, because we’re really concerned with getting content out.”

Jen Clinehens, Choice Hacking