what is marketing psychology Virtual Gold Dust messaging content marketing

Could your content marketing BE more persuasive?

Unless you’re reading that question in a Chandler Bing voice, then the answer is YES.

I’m 98.3% certain.

marketing psychology gold

Applying persuasive marketing psychology can make your business more engaging & effective.

Virtual Gold Dust gives you clear, bitesize strategies for increased engagement and persuasion. You can learn to post content with purpose and confidence.

It’s easier to push an open door

Does your content really connect?

Content marketing can be time-consuming & confusing. Agreed?

Business owners like you need a way to stand out.

It’s short-sighted & cynical to believe you can quickly shift a few products or gain some clients with a few social media posts. Your followers’ brains are much more discerning than that.

The answer

Offer ’em brain candy

Like all of us, your followers’ brains mainly act on instinct. It’s quicker & more predictable. But it’s not always logical.

Would it help to know how to build trust in your brand by appealing to their instincts?

The answer is marketing psychology. Apply it. You can create brain candy to cut through the noise online.

No more time-wasting creating invisible, ambient content that’s easy to ignore.

What’s it all about?

Think of this as the place where a behavioural scientist, psychologist & marketer meet up for coffee. Sometimes a neuroscientist joins them for a chat.

Big global brands have been using this for years.

But most smaller brands haven’t grasped yet that they can experiment with this too, without having to do big budget research. Smaller brands are missing a trick.

The big brand science is all out there.

And I’ve sifted the research for marketing gold dust, so you don’t have to.

Welcome to marketing psychology made simple for busy business owners.

How can you make marketing psychology work smart for your biz?

Little by little, with everything you post …

There’s no marketing silver bullet. But by applying tactics from marketing psychology, you can make incremental gains that all add up.

Little by little, we travel far.

Whatever niche you’re in, you can use this to build your content playbook.

You get to be more consistent, as you know what content is coming next.

It removes the pressure on you to always be creating & any need for perfection when you post.

With increased clarity & reduced perfectionism, you get more time to focus on marketing that works. And less time agonising over content creation.

  • Learn what works.
  • Post with conviction, knowing your content has purpose.
  • Post with clarity, knowing your go-to talking points that build trust in your business.
  • Discover usable insights about your followers’ psychology along the way.

How to get started with marketing psychology

Dip your toe

Start with my marketing psychology resource library.

And if you’re ready to make your content marketing more effective, I’ve got the perfect checklist for you. It shows you every piece of prepared content you should have up your sleeve (or in your google drive) from bio to talking points, so you can save hours of time.

Dive in

My door’s open if you’re ready to –

  • Ditch looking for other people’s shortcuts and instead find out what works for you.
  • Invest in marketing.
  • Take action, instead of stockpiling information.