Virtual Gold Dust

Fix your words and messaging using copywriting psychology, so you can talk to your buyers human-to-human.

I’m Sue Moore, UK copywriter, messaging and psy-copy® strategist, based in Northern Ireland.

If I’m ever lost for words, I invent them.

Here’s one for you.

Psy-copy®, AKA copywriting psychology. That’s my territory.

Turn your sigh-copy into psy-copy®.

Psy-copy®: copywriting psychology for brands, marketers & UK copywriters

Could your words be more persuasive?

The answer is yes. I’m certain.

Copywriting and content writing can be a confusing time-eraser.

And yet 92.3% of marketing messages are flavourless, forgettable and sigh-inducing.

But you need a way to stand out.

How to use psychology in copywriting? (from a UK copywriter)

Find irresistible words that make your buyers’ mouths water.

Because how you talk (and write) about your work is just as important as what you actually do.

The juiciest words nudge your buyers towards smart decisions. They also help YOU feel confident and powerful.

When psychology meets copywriting, you get a mighty messaging mixup.

Psy-copy®

Because what you understand about people and behaviour far outweighs anything you learn in marketing school.

Yes, I’ve invented my own word. Psy-copy®. Trust me, it’s a thing.

Think of it as a cosy nook where a behavioural scientist, psychologist and copywriter catch up for coffee.

Big global brands have applied this smart science to their verbal branding for years.

But many business owners are still missing their golden opportunity to do the same.

You don’t have to do any big budget research. All the big brand science is visible and searchable. And if you let me help you apply it to your brilliant business, you can turn your buyers into wise, well-informed decision-makers.

Psy-copy® is the answer: the power of copy psychology turns your big ideas into persuasive words

Why do our brains mainly act on instinct and emotion?

Because it’s quicker, more predictable and takes less energy. But it’s not always logical.

So would it help to know how to nudge buyers into action, by appealing to their instincts and emotions? Would it move you forward if you knew how to create brainy content that cuts through the ambient noise online?

No more bland, ignorable word salad. As a UK copywriter, I’ll help you write like a human. To turn sigh-copy into psy-copy®.

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Get started: choose your brain candy

This is you ⤵

“I need a copywriter or messaging strategist for my business.”

Clients hire me because they’re lost for words and ready to outsource their writing or messaging projects. Let me fill in any messaging gaps, add depth and discover unseen connections. I’m a clear-thinking, credible researcher (PhD, remember?) and persuasive UK copywriter. Marketers, creatives, lifestyle brands, B2Bs and professional service providers have all trusted me to help them.

Click here for my price list of copywriting and messaging strategy services.

This is you ⤵

“I’m a business owner or solopreneur who needs a friendly nudge to complete my own neglected marketing or copywriting projects.”

No more dabbling in your own marketing projects. I’ll bring the headmistress energy!

Check out my digital products here.

About Sue Moore: UK copywriter

I’ve worked in marketing my entire career. First in-house, then as a freelance UK copywriter and marketer. Before that, I got my PhD. 

Over my last 21+ years in marketing, I’ve panned for psychology gold dust, so you don’t have to. You can find out more about me by clicking here.

I write about copywriting (so meta), books, lifestyle, business and marketing psychology. I invent concepts like psy-copy®.

I write all kinds of copy and messaging for business owners who don’t want to blend into the background any more.

My door’s open for you

• Ditch the demographic customer personas and discover your buyers’ emotional triggers.
• Get clear-headed about your own marketing.
• Take action now, instead of stockpiling more information and ideas.