What’s Virtual Gold Dust?
Did you know that using persuasive marketing psychology can make your brand more engaging & effective?
Virtual Gold Dust gives you clear, bitesize strategies for increased engagement. You can learn to post with purpose on social media.
Marketing psychology on social media
Social media marketing can be time-consuming & confusing, agreed?
Business owners like you need a way to stand out.
It’s short-sighted & cynical to believe you can quickly shift a few products or gain some clients with a few social media posts. Your followers’ brains are much more discerning than that.
However, like all of us, your followers’ brains often act on instinct. It’s quicker & more predictable. But it’s not always logical.
Would it help to know how to build trust in your brand by appealing to your followers’ instincts?
The answer is marketing psychology. Using it, you can create simple, authentic content to cut through the noise on social media.
What is neuromarketing?
Think of this as the place where a neuroscientist, psychologist & marketer meet up for coffee & chat.
Big global brands have been using neuromarketing for years.
But most smaller brands haven’t grasped that they too can experiment with these scientific findings, without having to do big budget research. Smaller brands are missing a trick.
The big brand science is all out there.
And I’ve sifted the research for marketing gold dust, so you don’t have to.
Welcome to marketing psychology made simple for busy business owners.
I’m Sue. I’ve worked in marketing my entire career. First in-house, then as a freelance writer for more than 15 years.
I’m fascinated by the crossover between marketing & psychology. Whatever you call it – neuromarketing, consumer psychology, behavioural economics – I’ve been researching the strategies for years to build up clear bitesize tips for brands like yours.
I believe my combination of skills can help you. I’m part writer, part stylist, part social media marketing expert. As well as being a solopreneur, I write all my own captions and style/photograph most of my own images.
I’ve been experimenting with marketing psychology on my own Instagram feed. My engagement rate is significantly higher than average (check it out if you like).
How can you make marketing psychology work hard for your brand?
Little by little, with everything you post …
There’s no marketing silver bullet. But by including these techniques from marketing psychology, you can make incremental gains that all add up.
Little by little, we travel far.
Whatever niche you’re in, you can use neuromarketing techniques to build your content playbook. It suits the low-key aesthetic that followers now crave on social media.
You get to be more consistent, as you know what content is coming next.
It removes the pressure on you to always be creating & any need for perfection when you post.
With increased clarity & reduced perfectionism, you get more time to focus on marketing that works. And less time agonising over content creation.
- Learn what works
- Post with conviction, knowing your content has purpose.
- Post with clarity, knowing you’ve go-to themes that help build trust in your brand.
- Discover usable insights about your followers’ psychology along the way.
How to get started with marketing psychology
Want to dip your toe?
Start with my marketing psychology resource library.
If you’re fascinated by what’s your discover, you’ll need my free Quickstart Guide. It walks you through the 3-item capsule wardrobe of neuromarketing on Instagram to build trust in your brand.
Ready to dive into marketing psychology?
Book a strategy call with me. We can work on your content themes & strategy.
You’ll finish with a list of ideas you can action straightaway.
Before you know it, you’ll be over post-paralysis, because you’ll know the purpose behind what you’re offering on social media.
You’ll have more time to spend building your community, because you’ll no longer be scrolling your phone for the perfect photo and racking your brains for the caption to go with it.
And your (almost instant) insights will show you what is most engaging.