Hi, I’m Sue Moore – freelance copywriter, messaging and marketing psychology specialist. Would you like to know more about Virtual Gold Dust?
Are you looking for psychology-driven messaging, content strategy or copywriting?

The Virtual Gold Dust quest
I’m on a mission to reassure marketers, copywriters and creatives that it’s HARD to do your own marketing (even when client work is easy and you’re an expert in your field).
There are sound psychological reasons why. You’re not a procrastinator or a slouch.
Using psychology-led marketing, I can help you get your big ideas out of your head (and multiple notebooks) and into the world.
About Virtual Gold Dust’s credo

It’s easier to push an open door
It’s easier to push an open door. This mantra sums up my approach to finding your core message and most persuasive content.
It’s not always easy or intuitive to magnetise your marketing.
I can help you. I’ve had lots of practice (21+ years, to be precise).
About Virtual Gold Dust & Sue Moore
I’ve worked in marketing my entire career. First in-house, then as a freelance copywriter and marketer. Before that, I got my PhD.
Over my last 21 years in marketing, I’ve panned for psychology gold dust, so you don’t have to.
I write about copywriting (how meta), books, lifestyle, business and marketing psychology.
I write all kinds of words to help brands and business owners stop blending into the background.
I’m also Semrush certified for Content-Led SEO. Check out my Semrush SEO certificate here.
I believe our world is a gold vault of wisdom, knowledge and experience and I’m thirsty to have it all. You too? Then we should talk about working together. Book a chat in my diary here.

First step
Discover how I can help you here –
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