About Virtual Gold Dust: from sigh-copy to psy-copy

Hi, I’m Sue Moore – freelance copywriter, messaging and copy psychology specialist. Would you like to know more about my copywriting services?

Are you looking for psychology-driven messaging, content strategy or copywriting?

The Virtual Gold Dust quest

I’m on a mission to reassure business owners, as well as other marketers and creatives, that it’s HARD to do your own marketing (even when client work is easy and you’re an expert in your field).

There are sound psychological reasons why. You’re not a procrastinator or a slouch.

Using copy psychology, I can help you get your big ideas out of your head (and multiple notebooks) and into the world.

About Virtual Gold Dust’s credo

It’s easier to push an open door. This mantra sums up my approach to finding your core message and most persuasive content.

It’s not always easy or intuitive to magnetise your message.

I can help you. I’ve had lots of practice (21+ years, to be precise).

As seen in

Quikly’s guide to consumer psychology.

Bonjoro’s growth tips for Mailchimp guide.

Terkel’s article on expert sources for journalists.

These articles for Startups magazine.

Behind the Business podcast, series 2, ep 21.

This article on psychology for B2C brands.

The Copywriter Confessions podcast.

About Sue Moore’s copywriting services

I’ve worked in marketing my entire career. First in-house, then as a freelance copywriter and marketer. Before that, I got my PhD. 

Over my last 21 years in marketing, I’ve panned for copy psychology gold dust, so you don’t have to.

I write about copywriting (how meta), books, lifestyle, business and marketing psychology.

I write all kinds of words so that brands and business owners can stop blending into the background.

I’m also Semrush certified for Content-Led SEO. Check out my Semrush SEO certificate here.

I believe our world is a gold vault of wisdom, knowledge and experience and I’m thirsty to have it all. You too? Then we should talk about working together. Book a chat in my diary here.

First step – what help do you need?

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Interested in copy psychology? Join me on Substack