Hi, I’m Sue – marketer, copywriter and founder of Virtual Gold Dust.

I’m on a mission to reassure marketers and copywriters that it’s HARD to do your own marketing (even when client work is easy).

There are sound psychological reasons why. You’re not procrastinating or lazy.

Using psychology-led marketing, I can help you blow your own trumpet to get your ideas out of your notebook and into the world.

It’s easier to push an open door

It’s easier to push an open door. This sums up how I help busy marketers and copywriters find their core, repeatable message and persuasive content.

It’s not always easy or intuitive to make your marketing business more magnetic.

I can help you. I’ve had lots of practice (20+ years, to be precise).

Even then, my content’s more magnetic if I think hard about it and redraft it three times.

Who has time for that?

Eh, I do. Let me help.

About Sue

I’ve worked in marketing my entire career. First in-house, then as a freelance copywriter and marketer for around 20 years. Before that, I got my PhD.

I’m fascinated by the crossover between marketing and psychology.

Whatever you call it – neuromarketing, consumer psychology, behavioural economics – I believe that psychology-led marketing strategies can help you get the gold.

First step

Download your free cheatsheet of magnetic power words for your writing projects.

Next step

Join my free, online Writers’ Room for marketers. It’s where you get your writing jobs off your to-do list.


What’s it like to work with Sue?

Don’t just take MY word for it …

As a marketer myself, I always thought I should have all the answers and be able to do all my own marketing. How happy I am to have been proved wrong. 

Sue at Virtual Gold Dust became my marketing messaging muse. After every call I came away energised, inspired and more confident about myself and my work. I would highly recommend Sue to anyone wanting to jumpstart their messaging and confidence.

Cassie Anderson, Marketing & Communications Specialist

“Sue brought creativity, smart questioning & a safe space for me to talk through some of my writing blocks.

I came out with clarity & motivation to get pen to paper & get writing.”

Katie, Product Jungle

“I was feeling a little lost at the direction I wanted to take my content. I was confused on my niche & who my audience was. After taking the amazing Mastermind, I felt so much clarity.”

Courtney, The Hungry Luna

“Sue asked great questions, which in turn generated great content ideas.

I left our session with ideas that I could implement immediately & 3 full pages of notes to refer back to. These sessions are a great pick-me-up if you need some motivation & encouragement.”

Kate, Kitty Holmes London

A really enjoyable & insightful workshop, Sue’s guide is easy to use & the workshop format is perfect for experimenting with ideas & getting tailored feedback. A must for business owners who want to roll their sleeves up & get stuck in with their own marketing, but want a bit of reassurance along the way.

Bex, Bramble & Fox Shop UK

“These are such an eye-opener & IG bios are something I have always struggled with. Having a clear and easy way to talk about all my offers was something I was lacking.”

Camille, Camille Curro

“I pored through every page while actually testing your tips step-by-step on my own bio, links, highlights & photo. Everything was explained clearly & I was able to easily navigate through the workbook without needing clarification. Your voice comes through well & I could hear you calmly walking me through each step.”

Lisa, The Golden Brand