Hi, I’m Sue Moore – Freelance B2B Copywriter, Messaging Strategist and copy psychology chief. Would you like to jump straight to my messaging strategy and copywriting services? Or maybe you want to know more about how I can take you from sigh-copy to psy-copy®?

You’re in the right place if you’re looking for psychology-driven messaging strategy or copywriting.

Sue Moore of Virtual Gold Dust, supplying copywriting services in the UK, pictured seated outdoors on a step in urban setting, and smiling wearing a bright green jumper and animal print coat

The B2B copywriting quest

I’m on a mission to reassure businesses, especially professional service providers, that it’s HARD to do your own marketing (even when client work is easy and you’re an expert in your field).

After all, the trickiest story to tell is the one you know inside out – yours!

There are sound psychological reasons for this. You’re definitely not a procrastinator or a slouch.

Using psy-copy®, I can help you get your big ideas out of your head (and multiple notebooks) and into the world.

About Sue Moore’s credo

It’s easier to push an open door

Sue Moore of Virtual Gold Dust, a UK copywriter, pictured seated outdoors on a step in urban setting, and smiling wearing a bright green jumper and animal print coat

It’s easier to push an open door. This sums up my approach to finding your core messaging and most persuasive words.

It’s not always easy or intuitive to magnetise your message and build your verbal brand.

I can help you. As a proud Gen X-er, I’ve had lots of practice (21+ years, to be precise).

Sue Moore, Freelance B2B Copywriter: as seen in

Fear in B2B on The Marketing Meetup

The Marketing Mix podcast: Copywriting magic for small businesses.

Is copy psychology an ethical marketing technique? – IPSA Consulting.

Quikly’s guide to consumer psychology.

Bonjoro’s growth tips for Mailchimp guide.

Terkel’s article on expert sources for journalists.

These articles for Startups magazine.

Behind the Business podcast, series 2, ep 21.

Psychology for B2C brands.

The Copywriter Confessions podcast.

About Sue Moore’s messaging strategy and copywriting services

I’ve worked in marketing my entire career. First in-house, then as a freelance copywriter and marketer. Before that, I got my PhD. 

Over my last 21+ years in marketing, I’ve panned for copy psychology gold dust, so you don’t have to.

I write about copywriting (how meta), books, lifestyle, business and psy-copy®.

I write all kinds of words so that businesses can stop blending into the background.

I’m also Semrush certified for Content-Led SEO.

I believe our world is a gold vault of wisdom, knowledge and experience and I’m thirsty to have it all. You too? Then we should talk about working together. Contact me here.

about Virtual Gold Dust Semrush certification logo

First step – what help do you need?


Interested in psy-copy®? Join me on Substack