Freelance B2B Copywriter

Hi, I’m Sue Moore – Freelance B2B Copywriter, Messaging Strategist and copy psychology swot. Want to jump straight to my messaging strategy and copywriting services? Or know more about how I can take you from sigh-copy to psy-copy®?

You’ve got the right person if you’re looking for psychology-driven messaging strategy or copywriting.

Caption handwritten in biro reads "this is me, on my first photohoot, didn't even cringe once"

Sue Moore of Virtual Gold Dust, freelance B2B copywriter in the UK, pictured seated outdoors on a step in urban setting, and smiling wearing a bright green jumper and animal print coat

The trickiest story to tell one you know inside out – yours.

I’m on a mission to reassure you that it’s HARD to write your own marketing copy (even when client work is easy and you’re an expert in your field).

There are sound psychological reasons for this. You’re definitely not a procrastinator or a slouch.

Using psy-copy®, I can get your big ideas out of your head (and multiple notebooks) and into the world.

From the zillions of copywriters out there, why choose me?

Here’s how to rule yourself in (or out).

You’re a midlife woman building your business. Dream team. We’re a flawless fit.

OR you need copy/messaging for your service-based B2B. Again, perfect fit.

My credo: repeat after me

It’s easier to push an open door

Sue Moore of Virtual Gold Dust, a UK copywriter, pictured seated outdoors on a step in urban setting, and smiling wearing a bright green jumper and animal print coat

It’s easier to push an open door. This sums up my approach to finding your core messaging and most persuasive words.

It’s not easy or intuitive to magnetise your message and build your verbal brand. Let me help you. As a proud Gen X-er, I’ve had lots of practice (21+ years, to be precise). Peek at my portfolio here.

Sue Moore, Freelance B2B Copywriter: as seen in

Fear in B2B on The Marketing Meetup

The Marketing Mix podcast: Copywriting magic for small businesses.

Is copy psychology an ethical marketing technique? – IPSA Consulting.

Quikly’s guide to consumer psychology.

Bonjoro’s growth tips for Mailchimp guide.

Terkel’s article on expert sources for journalists.

These articles for Startups magazine.

Behind the Business podcast, series 2, ep 21.

Psychology for B2C brands.

The Copywriter Confessions podcast.

About my background

I’ve worked in marketing my entire career. First in-house, then as a freelance copywriter and marketer. Before that, I got my PhD. Over my last 21+ years in marketing, I’ve panned for copy psychology gold dust, so you don’t have to.

I write about copywriting (how meta), books, lifestyle, business and psy-copy®. I have a lot to say about marketing to midlife women.

I believe our world is a gold vault of wisdom, knowledge and experience and I’m thirsty to have it all. You too? Then we should talk about working together. Contact me here.