why are coworking spaces so popular text on background photo of woman working at laptop

Why are virtual coworking spaces so popular?

The traditional office has evolved beyond recognition since 2020. That means all kinds of coworking spaces are a vital part of the future of work.

Remote workers and freelancers continue to search for ways to make flexible working as productive as possible. A coworking space is one useful tool.

This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.

Instagram bio profile conversion to followers rate

3 simple ways to measure your Instagram bio conversion

One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.

marketing psychology example in branding movement mirroring

Movement in photography & mirroring

About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses.⁠

Here’s a quick neuromarketing takeaway to create attention-grabbing photographs. Try to include movement or mirroring.

best air purifying plants

Best air purifying plants for indoors

Introducing my shortlist of the best air purifying plants for indoors. I’ve tried and tested these plants indoors in the UK. They’re mainly hardy and easy to look after for beginners. I’ve been educating myself about the benefits of air purifying plants lately. The science has been around for a …

house tour modern family home

House tour: modern family home

House tour photography: Roomy Home UK Design: McCann Moore Architects, Belfast & Dublin House size: 3000 sq feet, 280sqm Where: Northern Ireland Ground floor: entrance hall, cloakroom, boot room, sitting room, study/playroom, open plan kitchen/living/dining, rear hall, utility room. First floor: gallery landing, master suite with dressing room, ensuite guest …