Title image for Marketing to Gen X Women Knowledge Vault. The illustration shows a midlife woman examine product packaging beside a shopping trolley overfilled with bank notes.

Marketing to Gen X Women: the Ultimate Knowledge Vault

I’ve been in deep-dive mode, researching marketing to Gen X women. Specifically, weighing up the words used to attract and persuade the midlife female demographic. Why the focus on midlife marketing? Firstly, I’ve got a vested interest. I’m one of these women. So are many of my clients. We feel …

Title image saying How to write your About Page: Step-by-step guide for Solopreneurs. Title text appears over a photo of a woman wearing glasses peeking over the top of a laptop.

How to Write your About Page: a Step-by-step Guide for Solopreneurs

You’re not a narcissist, so why would you want to write an About Page all about yourself? And yet, as a solopreneur, you need to communicate your credentials and uniqueness. In my work with solopreneur clients, these are the biggest problems I see with their About Pages – What should …

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Virtual coworking spaces: why so popular?

This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.

Instagram bio profile conversion to followers rate

3 simple ways to measure your Instagram bio conversion

One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.