As well as leading you through an easy brand naming framework, I’ll also show you how to create emotional branding with language using copy psychology.
Video script editing for keynote speaker: case study
A mini case study on video script editing for a keynote speaker and copywriting client. Penny Mallory worked with Sue Moore at Virtual Gold Dust on her video scripts.
Smart messaging for brand photography expert: case study
A mini case study on smart messaging for a brand photography expert. Donna Green worked with Sue Moore at Virtual Gold Dust on her brand messaging.
Virtual coworking spaces: why so popular?
This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.
Content strategy for marketers: 3 essentials for every marketing expert
We all want to build a content strategy that keeps us top-of-mind for potential clients. Here’s how to do it with your marketing message.
3 simple ways to measure your Instagram bio conversion
One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.
Magnetic content case study: Guinness brews up magic for Loxit
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
How to make your Instagram bio ideas more powerful
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
Marketing psychology FAQs: what is marketing psychology & why should marketers care?
I’m Sue Moore, freelance copywriter and marketing psychology specialist, based in the UK. I’ve put together this list of marketing psychology FAQs, if you’re interested in finding out how psychology and marketing are linked.
How to create persuasive marketing photos using your hands
Open hands signify honesty and friendliness in the psychology of persuasion. Adding hands to your content marketing is a fast way of building trust in your business. Find out exactly how to do it today.
Why are faces important in marketing? How to build brand trust now.
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
Social proof in marketing – 3 quick ideas for word choice to build trust now
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
Neuromarketing tips for business: advice for designers, stylists and creatives
Building connections (and ultimately sales) using neuromarketing is useful for creatives, agreed? What if you could use these easy tips to help?
How to create Instagrammable styling – 9 things you can’t ignore
Creating Instagrammable style spots is a marketing opportunity. Learn where to put Instagrammable styled vignettes in your home or business.
Diagonals in photos: psychology-led styling
Diagonals make our brains think of change, or moving from one state to another. Here’s how to use that pattern in branding and styling.
Marketing psychology in photography: how to add movement & mirroring
About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses. Here’s a quick way to use marketing psychology in photography to create more attention-grabbing images.
How to choose the best fonts for marketing psychology-
Golden rules for choosing the best font for neuromarketing to make your marketing message clear and memorable. Easy neuromarketing tip.
Book review – Live Beautiful by Athena Calderone
Book review of Live Beautiful by Athena Calderone.