B2B Copywriter & Messaging Strategist
Not every story about midlife women entrepreneurship sounds like Eat, Pray, Love meets Silicon Valley. Most don’t. I work with women building businesses in their 40s, 50s and beyond. Their stories are inspiring, but they’re also messier and more complicated than most business advice recognises. So let’s talk about what …
The business awards system is broken (especially for women over 40). Last week, I found myself staring at yet another “30 Under 30” list. You know the ones. Profiles of early success that make great headlines, but somehow never tell the whole story of what success can look like. Here’s …
Social proof in marketing is simple. It’s a well-researched psychological concept with robust evidence. We all lean towards popularity. We love familiarity. Change is stressful. For good evolutionary reasons, we love to rely on a group. What is social proof in marketing psychology? This is a great, in-depth explanation of …
A short case study on tagline messaging for a marketing consultant client. Rosie Wareham worked with Sue Moore at Virtual Gold Dust on her messaging.
Want to get deep insights into your brand personality, so you can create from the heart and leverage the psychological triggers that raise your buyers’ eyebrows? Take the first step with this brand archetype quiz.
I’ve been in deep-dive mode, researching marketing to Gen X women. Specifically, weighing up the words used to attract and persuade the midlife female demographic. Why the focus on midlife marketing? Firstly, I’ve got a vested interest. I’m one of these women. So are many of my clients. We feel …
You’re not a narcissist, so why would you want to write an About Page all about yourself? And yet, as a solopreneur, you need to communicate your credentials and uniqueness. In my work with solopreneur clients, these are the biggest problems I see with their About Pages – What should …
As well as leading you through an easy brand naming framework, I’ll also show you how to create emotional branding with language using copy psychology.
A mini case study on video script editing for a keynote speaker and copywriting client. Penny Mallory worked with Sue Moore at Virtual Gold Dust on her video scripts.
A mini case study on smart messaging for a brand photography expert. Donna Green worked with Sue Moore at Virtual Gold Dust on her brand messaging.
This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.
We all want to build a content strategy that keeps us top-of-mind for potential clients. Here’s how to do it with your marketing message.
One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
I’m Sue Moore, freelance copywriter and marketing psychology specialist, based in the UK. I’ve put together this list of marketing psychology FAQs, if you’re interested in finding out how psychology and marketing are linked.
Open hands signify honesty and friendliness in the psychology of persuasion. Adding hands to your content marketing is a fast way of building trust in your business. Find out exactly how to do it today.
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.