Do you have decision fatigue choosing fonts for marketing? I can give you a neuromarketing golden rule for choosing the best font to make your message clear and memorable.
This is an easy neuromarketing win, well-researched and backed by science.
Watch the video above or read on for the full takeaways on brainy styling using fonts.
Best fonts for neuromarketing
So this is all about choosing the right font to help your marketing message resonate with your audience.
Choosing fonts is an easy neuromarketing trick. It’s a really well researched topic in neuromarketing.
The main question you’re faced with is – with so many fonts to choose from, how can you choose the right font so that you can connect more deeply with your audience?
Which font will your audience’s brains respond to best?
The answer is that it really depends on your marketing message.
For the sake of simplicity here, I will talk about simple and complex fonts.
Simple fonts & neuromarketing
Simple fonts are easy to read. They are generally not calligraphy or handwriting fonts, or overly stylised.
If you want to read more about the neuromarketing science behind font choice, check out a great book called Brainfluence by Roger Dooley (affiliate link). It outlines various scientific experiments dealing with fonts and neuromarketing.
When to use a simple font
Use a simple font when you have a very clear message.
Simple fonts don’t overwhelm the brain. There’s very little friction when we look at them, as they’re simple and easy to read.
That’s why you should use them when you want to convey a straightforward, clear message. Simple fonts are also best for instructions and a call to action.
So you might think – I want all my marketing messages to be simple and clear. Is there any room for complex fonts in content marketing?
Complex fonts & neuromarketing
Complex fonts are visually more attention-seeking than simple fonts.
Often they are handwritten or calligraphy fonts.
The important thing to remember here is to use complex fonts sparingly.
Only use a complex font as a highlight, for important information.
Complex fonts can quickly overwhelm your audience’s brains.
However, complex fonts do have an important role to help with memory recall.
Because complex fonts are more attention-seeking, use them when you want your audience to notice and remember one key message. Crucially, only use them for the key message.
Complex fonts are not appropriate for elaborate instructions. Instead, use them the way you use bold text, as an occasional highlight.
Key takeaways: best fonts for neuromarketing
To summarise –
- Stick with simple, easy to read fonts for instructions or a call to action
- On the other hand, use visually-arresting complex fonts sparingly in your marketing, for impact and highlights
More neuromarketing tips
If this easy takeaway is useful for your marketing, read my other posts about brainy styling.
You can also follow me on Instagram @virtualgolddust for my latest tips.