Do you get decision fatigue choosing fonts? I can give you a golden rule for choosing the best fonts for marketing to make your message clear and memorable.
This is an easy marketing psychology win, well-researched and backed by science.
Read on for the full takeaways on brainy styling using fonts.
Best fonts for marketing
So this is all about choosing the right font to help your marketing message resonate with your audience.
Choosing fonts is an easy marketing psychology trick. It’s a really well researched topic in the field of neuromarketing.
The main question you’re faced with is.
With so many to choose from, how can you choose the best font for marketing, so that you can connect more deeply with your audience?
Which font will your audience’s brains respond to best?
The answer is that it really depends on your marketing message.
For the sake of simplicity here, I will talk about simple and complex fonts.
Simple fonts & marketing
Simple fonts are easy to read. Generally, they’re not calligraphy or handwriting fonts. They don’t look overly stylised.
If you want to read more about the neuromarketing behind font choice, check out this great book called Brainfluence by Roger Dooley (affiliate link). It outlines various scientific experiments dealing with fonts and neuromarketing.
When to use simple fonts
Use simples font when you have a very clear message.
Simple fonts don’t overwhelm the brain. There’s very little friction when we look at them, as they’re clear and easy to read.
That’s why you should use them when you want to convey a straightforward message. Simple fonts are also best for instructions and calls to action.
So you might be thinking – I want all my marketing messages to be simple and clear. Is there any room for complex fonts in marketing?
Complex fonts & neuromarketing
Complex fonts are visually more attention-seeking than simple fonts.
Often they are handwritten or calligraphy fonts.
When to use complex fonts
The important thing to remember here is to use complex fonts sparingly.
Only use a complex font as a highlight, for important information only.
Complex fonts can quickly overwhelm your audience’s brains.
However, complex fonts do have an important role to play in memory recall.
Because complex fonts are more attention-seeking, use them when you want your audience to notice and remember one key message. Crucially, only use them for the single key message.
Complex fonts are not appropriate for elaborate instructions. Instead, use them the way you use bold text, as an occasional highlight.
Key takeaways: best fonts for marketing psychology
A summary of the best fonts for marketing –
- Stick with simple, easy to read fonts for instructions or a call to action.
- On the other hand, use visually-arresting complex fonts sparingly in your marketing, for impact and highlights.
More marketing psychology tips
If this easy takeaway is useful, read my other posts about marketing psychology.