Featured Archives - Virtual Gold Dust

Content strategy for marketers: 3 essentials for every marketing expert

We all want to build a content strategy that keeps us top-of-mind for potential clients. Here’s how to do it with your marketing message.

3 simple ways to measure your Instagram bio conversion

One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.

magnetic content case study Guinness brews up marketing psychology magic by Sue Moore Virtual Gold Dust

Magnetic content case study: Guinness brews up magic for Loxit

Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).

How to make your Instagram bio more powerful

Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.

Marketing psychology FAQs

Questions about neuromarketing and marketing psychology

How to be more persuasive on Instagram using your hands

Open hands signify honesty and friendliness. Adding hands to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.

marketing psychology example faces visibility

How to use faces to build extra brand trust now

We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.

Social proof – how to persuade followers to believe your brand

We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.

marketing psychology example shape social media

How to captivate on social with easy neuromarketing tips

Building connections (and ultimately sales) using social media marketing is time-consuming and confusing for creatives, agreed? What if you could use easy neuromarketing tips to help?

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Instagrammable style spots – 9 things you can’t ignore

Creating Instagrammable style spots is a marketing opportunity. Learn where to put Instagrammable styled vignettes in your home or business.

Diagonals in photos: styling for neuromarketing

Diagonals make our brains think of change, or moving from one state to another. We’re used to seeing diagonals in graphs, so the direction’s meaning sticks with us. ⁠⠀

marketing psychology example in branding movement mirroring

Movement in photography & mirroring

About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses.⁠

Here’s a quick neuromarketing takeaway to create attention-grabbing photographs. Try to include movement or mirroring.

fonts marketing psychology example choosing fonts

How to choose the best font for neuromarketing

Golden rules for choosing the best font for neuromarketing to make your marketing message clear and memorable. Easy neuromarketing tip.

Palma Mallorca city break Instagrammable

24 hours in Palma de Mallorca

Our Palma Instatour will show you some of the most photogenic spots in the Mallorcan capital city.

Instagrammable versus authentic interiors – squaring up

Should businesses even plan spaces with Instagram in mind? Is it possible to create commercial spaces that are Instagrammable, yet keep their authenticity and grace?