As well as leading you through an easy brand naming framework, I’ll also show you how to create emotional branding with language using copy psychology.
Video script editing for keynote speaker: case study
A mini case study on video script editing for a keynote speaker and copywriting client. Penny Mallory worked with Sue Moore at Virtual Gold Dust on her video scripts.
Virtual coworking spaces: why so popular?
This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.
Content strategy for marketers: 3 essentials for every marketing expert
We all want to build a content strategy that keeps us top-of-mind for potential clients. Here’s how to do it with your marketing message.
3 simple ways to measure your Instagram bio conversion
One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.
Magnetic content case study: Guinness brews up magic for Loxit
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
How to make your Instagram bio ideas more powerful
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
Marketing psychology FAQs: what is marketing psychology & why should marketers care?
I’m Sue Moore, freelance copywriter and marketing psychology specialist, based in the UK. I’ve put together this list of marketing psychology FAQs, if you’re interested in finding out how psychology and marketing are linked.
How to create persuasive marketing photos using your hands
Open hands signify honesty and friendliness in the psychology of persuasion. Adding hands to your content marketing is a fast way of building trust in your business. Find out exactly how to do it today.
Why are faces important in marketing? How to build brand trust now.
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
Social proof in marketing – 3 quick ideas for word choice to build trust now
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
Instagrammable interiors can’t be authentic, can they?
Should businesses even plan spaces with Instagram in mind? Is it possible to create commercial spaces that are Instagrammable, yet keep their authenticity and grace?
Blooms book review: Contemporary Floral Design
Book review of Blooms: Contemporary Floral Design by Phaidon.
Book review: Living with Flowers by Rowan Blossom
Book review of Living with Flowers by Rowan Blossom – blooms and bouquets for the home
Book review: Flower Market by Michelle Mason
Book review of Flower Market by Michelle Mason – botanical style at home
Book review: Homebody by Joanna Gaines
Homebody by Joanna Gaines is all about creating a home that fits your stage in life, by making your space work for you and your family. I love the book’s simple and easy to follow design ethos – choose what you love and it will work. That’s achievable for everybody. “Whatever …
Instastyle by Joanna Thornhill: book review
Instastyle by Joanna Thornhill covers creative styling tips for turning a temporary home (rental or short-term buy) into a budget-friendly space you’ll love. It’s full of detailed projects, with easy-to-enact instructions. Because of this, none of the creative projects are too time or money-consuming. *This post contains affiliate links. I …
Dream Design Live by Paloma Contreras: book review
Here’s the interesting ethos of Dream Design Live by Paloma Contreras. Creating stunning home interiors can help us live better in other ways. “When things look and feel good at home, this feeling serves as an impetus for living beautifully in other areas of our lives. … Living beautifully requires …