I’ve been in deep-dive mode, researching marketing to Gen X women. Specifically, weighing up the words used to attract and persuade the midlife female demographic. Why the focus on midlife marketing? Firstly, I’ve got a vested interest. I’m one of these women. So are many of my clients. We feel …
You’re not a narcissist, so why would you want to write an About Page all about yourself? And yet, as a solopreneur, you need to communicate your credentials and uniqueness. In my work with solopreneur clients, these are the biggest problems I see with their About Pages – What should …
As well as leading you through an easy brand naming framework, I’ll also show you how to create emotional branding with language using copy psychology.
A mini case study on video script editing for a keynote speaker and copywriting client. Penny Mallory worked with Sue Moore at Virtual Gold Dust on her video scripts.
This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.
We all want to build a content strategy that keeps us top-of-mind for potential clients. Here’s how to do it with your marketing message.
One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
I’m Sue Moore, freelance copywriter and marketing psychology specialist, based in the UK. I’ve put together this list of marketing psychology FAQs, if you’re interested in finding out how psychology and marketing are linked.
Open hands signify honesty and friendliness in the psychology of persuasion. Adding hands to your content marketing is a fast way of building trust in your business. Find out exactly how to do it today.
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
Should businesses even plan spaces with Instagram in mind? Is it possible to create commercial spaces that are Instagrammable, yet keep their authenticity and grace?
Book review of Blooms: Contemporary Floral Design by Phaidon.
Book review of Living with Flowers by Rowan Blossom – blooms and bouquets for the home
Book review of Flower Market by Michelle Mason – botanical style at home
Homebody by Joanna Gaines is all about creating a home that fits your stage in life, by making your space work for you and your family. I love the book’s simple and easy to follow design ethos – choose what you love and it will work. That’s achievable for everybody. “Whatever …