As well as leading you through an easy brand naming framework, I’ll also show you how to create emotional branding with language using copy psychology.

UK copywriter: messaging & copy psychology
As well as leading you through an easy brand naming framework, I’ll also show you how to create emotional branding with language using copy psychology.
A mini case study on video script editing for a keynote speaker and copywriting client. Penny Mallory worked with Sue Moore at Virtual Gold Dust on her video scripts.
This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.
We all want to build a content strategy that keeps us top-of-mind for potential clients. Here’s how to do it with your marketing message.
One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
I’m Sue Moore, freelance copywriter and marketing psychology specialist, based in the UK. I’ve put together this list of marketing psychology FAQs, if you’re interested in finding out how psychology and marketing are linked.
Open hands signify honesty and friendliness in the psychology of persuasion. Adding hands to your content marketing is a fast way of building trust in your business. Find out exactly how to do it today.
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
Should businesses even plan spaces with Instagram in mind? Is it possible to create commercial spaces that are Instagrammable, yet keep their authenticity and grace?
Book review of Blooms: Contemporary Floral Design by Phaidon.
Book review of Living with Flowers by Rowan Blossom – blooms and bouquets for the home
Book review of Flower Market by Michelle Mason – botanical style at home
Homebody by Joanna Gaines is all about creating a home that fits your stage in life, by making your space work for you and your family. I love the book’s simple and easy to follow design ethos – choose what you love and it will work. That’s achievable for everybody. “Whatever …
Instastyle by Joanna Thornhill covers creative styling tips for turning a temporary home (rental or short-term buy) into a budget-friendly space you’ll love. It’s full of detailed projects, with easy-to-enact instructions. Because of this, none of the creative projects are too time or money-consuming. *This post contains affiliate links. I …
Here’s the interesting ethos of Dream Design Live by Paloma Contreras. Creating stunning home interiors can help us live better in other ways. “When things look and feel good at home, this feeling serves as an impetus for living beautifully in other areas of our lives. … Living beautifully requires …