Creating Instagrammable style spots is a marketing opportunity. Learn where to put Instagrammable styled vignettes in your home or business.
Book review – Live Beautiful by Athena Calderone
Book review of Live Beautiful by Athena Calderone.
Best air purifying plants for indoors
Introducing my shortlist of the best air purifying plants for indoors. I’ve tried and tested these plants indoors in the UK. They’re mainly hardy and easy to look after for beginners. I’ve been educating myself about the benefits of air purifying plants lately. The science has been around for a …
House tour: modern family home
House tour photography: Roomy Home UK Design: McCann Moore Architects, Belfast & Dublin House size: 3000 sq feet, 280sqm Where: Northern Ireland Ground floor: entrance hall, cloakroom, boot room, sitting room, study/playroom, open plan kitchen/living/dining, rear hall, utility room. First floor: gallery landing, master suite with dressing room, ensuite guest …
Instagrammable versus authentic interiors – squaring up
Should businesses even plan spaces with Instagram in mind? Is it possible to create commercial spaces that are Instagrammable, yet keep their authenticity and grace?
Coral interiors: how to style Pantone Colour of the Year 2019
Pantone recently announced their Colour of the Year for 2019, and it’s called Living Coral. But can coral interiors really work easily indoors? Living Coral has a lovely pinkish-gold tinge. If the colour has caught your eye, then read on to find out how to make it work in your …
Concrete interior styling: how to soften concrete interiors and go luxe
Have you struggled to style your concrete interior? Worried about going too pretty and taking the edge off your fab modern home? Or maybe you’re considering concrete indoors, but don’t want to end up with a home like a bunker? This post will show you how to style a concrete …
![Sneak peek part 2 👀 if you’re keen to step away from the content conveyor belt. Here’s the 2nd part of my weekly content creation process (less than 15 mins a day). Here’s exactly what I did from Thursday to Sunday last week. Including my lightbulb moment of what kind of content works on LinkedIn. [Mon-Wed in previous post] Thursday
Spot the spider story poll. Fun, got some friendly conversations going & totally non-salesy. Friday
Surprise content win of the week. Spotted a news story about a photo of swirling waves that looked like they had a face in them. Shared this with a link to my blog post about the psychology of faces in marketing. My most effective LinkedIn post yet. It’s still generating shares & reaction a week later (so far nearly 8000 views - way above average for me). I’ll now share more curated content with my opinion woven in. Saturday
Asked for advice on Stories about a fitness tracker. Always helps if your conversations revolve around something genuine. Thanks for your responses 🙌🏻 Sunday
Day off. Nothing, zero. I often get a spike in reach when I post again after a short break like this. Results
Total time spent creating & posting on social - 50 mins max.
IG - 2 Reel posts (total 30 mins) , 22 Stories (max 20 mins).
48 new IG followers Monday-Friday. Roughly 1 minute per follower! And lots of conversations. Welcome & thank you for that 😘 #solopreneurlife
#smallbusinessuk
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#contentwritingtips
#creativecontent
#growyourbiz
#creativefreelancer
#calledtobecreatives
#soulfulstorytellers
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#contentstrategist
#contentideas](https://scontent-lhr8-1.cdninstagram.com/v/t51.29350-15/217583491_362475788914968_7956610067304190737_n.jpg?_nc_cat=111&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=6cLgmm7ZSoQAX8Rrs83&_nc_ht=scontent-lhr8-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=e5a166638c9aeb47f47c010ca8690e02&oe=610D8D09)
![Sneak peek 👀 Ready to step away from the content conveyor belt? I’m sharing my process of creating content like clockwork for Instagram (with a side order of LinkedIn). In less than 15 mins a day. I’ll show you -
How you can save time.
What works well.
How to respond to insights from your followers. Here’s exactly what I did last week. [Part 1 Monday - Wednesday] Monday
Content planning. What’s your theme? What’s in your diary? My talking point was social media sprinting, or how to save time on easy content. I brainstorm words/phrases to use & repeat. That meant lots of mentions of time, clocks, quick, speed, minutes, hours, sprint. Also words that link time with money - spend, free, save, give back. I planned to tie this to my core message too - marketing psychology gives your content PURPOSE that makes the PROCESS easier. Monday’s a good day to trail what’s coming up this week. I did that with my first Story. Then I posted pre-recorded video. (By the way, a Hubspot survey showed that the most popular videos on IG are on Stories.) On my feed, I repurposed content as a Reel, using a carousel that got lots of Saves. Tuesday
On Stories, I shared a screenshot of a testimonial from MiniMind workshop. I posted a quick reel made of me reading/drinking coffee. The theme was spare time. Wednesday
My collab partner from the upcoming MiniMind workshop remixed my Reel & shared it on her feed. It was World Chocolate Day - I recycled some newsletter content about the psychology of chocolate. My After Eight polls had the best reach of the week. Takeaways
Tie content to your core message or theme.
If you need to rein in overthinking (guilty), set a timer.
Video/photograph moments in your day as they happen. What do you think? How does your content creation process compare? ***** 💡 Next post I’ll share Part 2 Thursday - Saturday, including my lightbulb moment about what kind of content works on LinkedIn.](https://scontent-lhr8-2.cdninstagram.com/v/t51.29350-15/217750981_1233823500393317_2570945101832650978_n.jpg?_nc_cat=102&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=77xMGwZT26AAX8Un9jf&_nc_ht=scontent-lhr8-2.cdninstagram.com&edm=ANo9K5cEAAAA&oh=8cb9f9f1a3fb3e723f0907669604ce45&oe=610DD712)
