Title image for Marketing to Gen X Women Knowledge Vault. The illustration shows a midlife woman examine product packaging beside a shopping trolley overfilled with bank notes.

Marketing to Gen X Women: the Ultimate Knowledge Vault

I’ve been in deep-dive mode, researching marketing to Gen X women. Specifically, weighing up the words used to attract and persuade the midlife female demographic. Why the focus on midlife marketing? Firstly, I’ve got a vested interest. I’m one of these women. So are many of my clients. We feel …

Title image saying How to write your About Page: Step-by-step guide for Solopreneurs. Title text appears over a photo of a woman wearing glasses peeking over the top of a laptop.

How to Write your About Page: a Step-by-step Guide for Solopreneurs

You’re not a narcissist, so why would you want to write an About Page all about yourself? And yet, as a solopreneur, you need to communicate your credentials and uniqueness. In my work with solopreneur clients, these are the biggest problems I see with their About Pages – What should …

why are coworking spaces so popular text on background photo of woman working at laptop

Virtual coworking spaces: why so popular?

This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.