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Virtual Gold Dust

UK copywriter for messaging & copy psychology

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Category: Copywriting

Valuable, tried-and-tested tips and resources for copywriters. I’m a copywriter with 21+ years of experience. Here’s what I know.

Home / Marketing / Copywriting
Title image: Brand naming and copy psychology - how to choose the right name. Black text on a pink background

Brand naming & copy psychology: how to choose the right name for your services

As well as leading you through an easy brand naming framework, I’ll also show you how to create emotional branding with language using copy psychology.

Title image for a case study blog post on video script editing. Black title text on a pink background.

Video script editing for keynote speaker: case study

A mini case study on video script editing for a keynote speaker and copywriting client. Penny Mallory worked with Sue Moore at Virtual Gold Dust on her video scripts.

Title text reads smart messaging for brand photography case study for Virtual Gold Dust

Smart messaging for brand photography expert: case study

A mini case study on smart messaging for a brand photography expert. Donna Green worked with Sue Moore at Virtual Gold Dust on her brand messaging.

11 Messaging Must-Haves – Content Vault Checklist

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