Want to get deep insights into your brand personality, so you can create from the heart and leverage the psychological triggers that raise your buyers’ eyebrows? Take the first step with this brand archetype quiz.
Marketing to Gen X Women: the Ultimate Knowledge Vault
I’ve been in deep-dive mode, researching marketing to Gen X women. Specifically, weighing up the words used to attract and persuade the midlife female demographic. Why the focus on midlife marketing? Firstly, I’ve got a vested interest. I’m one of these women. So are many of my clients. We feel …
Brand naming & copy psychology: how to choose the right name for your services
As well as leading you through an easy brand naming framework, I’ll also show you how to create emotional branding with language using copy psychology.
Virtual coworking spaces: why so popular?
This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.
Content strategy for marketers: 3 essentials for every marketing expert
We all want to build a content strategy that keeps us top-of-mind for potential clients. Here’s how to do it with your marketing message.
Magnetic content case study: Guinness brews up magic for Loxit
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
How to make your Instagram bio ideas more powerful
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
Marketing psychology FAQs: what is marketing psychology & why should marketers care?
I’m Sue Moore, freelance copywriter and marketing psychology specialist, based in the UK. I’ve put together this list of marketing psychology FAQs, if you’re interested in finding out how psychology and marketing are linked.
How to create persuasive marketing photos using your hands
Open hands signify honesty and friendliness in the psychology of persuasion. Adding hands to your content marketing is a fast way of building trust in your business. Find out exactly how to do it today.
Why are faces important in marketing? How to build brand trust now.
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
Neuromarketing tips for business: advice for designers, stylists and creatives
Building connections (and ultimately sales) using neuromarketing is useful for creatives, agreed? What if you could use these easy tips to help?
Diagonals in photos: psychology-led styling
Diagonals make our brains think of change, or moving from one state to another. Here’s how to use that pattern in branding and styling.
Marketing psychology in photography: how to add movement & mirroring
About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses. Here’s a quick way to use marketing psychology in photography to create more attention-grabbing images.
How to choose the best fonts for marketing psychology-
Golden rules for choosing the best font for neuromarketing to make your marketing message clear and memorable. Easy neuromarketing tip.