Title image for Marketing to Gen X Women Knowledge Vault. The illustration shows a midlife woman examine product packaging beside a shopping trolley overfilled with bank notes.

Marketing to Gen X Women: the Ultimate Knowledge Vault

I’ve been in deep-dive mode, researching marketing to Gen X women. Specifically, weighing up the words used to attract and persuade the midlife female demographic. Why the focus on midlife marketing? Firstly, I’ve got a vested interest. I’m one of these women. So are many of my clients. We feel …

why are coworking spaces so popular text on background photo of woman working at laptop

Virtual coworking spaces: why so popular?

This post will explain the science behind coworking. Solo copywriters and marketers will understand why finding coworkers could be the missing piece of the productivity jigsaw.