marketing psychology example tip hands

How to be more persuasive on Instagram using your hands

It’s easier to trust people if you can see their hands.

The same is true for brands.

In other words, think of your hands as having a language all of their own & include them in your branding visuals.

They can communicate for your brand just as well as any words.

Hands & body language

Body language experts talk about “palm displays” as signs of honesty.

Firstly, we display our open hands to show that we’re not a threat.

Unless you’re an expert yourself, you’ll display & read these body signals instinctively. Your online audience will use their instincts too when they see your content.

Here’s a simple takeaway to remember – open hands on display are a sign of honesty & friendliness.

In other words, they say “I mean you no harm & I’m telling you the truth.”

Hand us your product

We’re also drawn to products offered to us in an open hand.

That’s because we’re inclined to take what is “handed” to us.

Something to think about for your product pics? They’re a really good practical prop for smaller products. You can easily move them to the best light, or shoot inside or outdoors.⠀

Personal brands & hands

For solopreneurs & personal brands, using an open hand in photographs is a great first step to get over any nervousness about being visible online.

They personalise a brand.

So try some shots with your product presented in an open palm.

Or shoot from above to see your hands at work, so the viewer feels connected to them.

Creatives should include hand photos to emphasise that their products are handmade. 

In the same way, service businesses can also use them in photos to suggest approachability & connection.

Hands photos

I’ve curated a hand gallery on Unsplash. You can use & modify these free stock photos to build connections with your audience.

Explore my curated collection here.

More handy ideas

You can find lots of ideas for including hands in your visuals on social media in my free guide.

Need marketing psychology to help you post with purpose?

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