Let me guess. Here's how you feel right now.
You find it really hard to justify the time you spend on content.
You jump between different social media platforms, post periodically on your blog and tinker with your ideal customer avatar. It's given you some limited traction.
Your head is swimming with ideas, but you struggle to pick out the gems.
Meanwhile, you sell (but you've got capacity to sell more). You need to spend time on the work that brings in the £££s. Despite that, you spend precious hours every week dreaming up content. Probably winging it. Yet you often see no obvious return on the time you invest in it.
You know in your bones that it should be quicker and simpler to get your message out there.
Out of your head (and your notebook) and into the world.
You want to stand out. You want your content to be persuasive. And you want to get it out there, with as little fuss as possible.
You're tied up in the PROCESS of producing content and don't prioritise the PURPOSE.
Time to sort out your content wobbles for good.
Do you know what the big brands have been doing for years? They've been busy applying the psychology of persuasion to their content.
Marketing psychology will help you understand the shortcuts we ALL rely on to make buying decisions.
You can learn from the big brands. You can claim your headstart on other small businesses by changing your focus from tinkering with ideal customer avatars, to creating content that connects to the mental shortcuts we use when we buy.
When we work together to create your content vault, I'll help you home in on the most important psychological shortcuts for your business.
You need this content vault full of gems.
Once we've stockpiled your content vault, full of golden soundbites, talking points and stories, then it's EASY for you to cut hours from this process.
And if you know your content vault is built around the psychology of gentle persuasion, then you're far more confident to post. Without second-guessing yourself.
Creating content becomes as easy as sprinkling confetti from your hand.
If you're ready to prioritise PURPOSE over PROCESS, then this is for you.
Your content will be intentional, magnetic and actionable.
Your audience will keep you top-of-mind.
Together, we'll sort out your content wobbles for good.
It's a (kind of) "Done in a Day" service, with added support & accountability.
Why "kind of"?
Because, although we spend an intensive day together (virtually) working on your content, you really get me beside you on your marketing team for a full month.
I customise every Gold Dust Content Intensive.
That means you get crystal-clear personalised outcomes. We agree these BEFORE you sign up, so you know exactly what you're guaranteed to get from our time together.
Your personalised Gold Dust Content Vault may include -
Talking points, elevator pitch, business soundbites.
Conversation starters and your key messages.
Headlines, hooks and first lines.
Power words and phrases.
Your business stories - founder/origin stories, bios, client stories.
Email funnels/newsletter templates.
This content vault of gems is ESSENTIAL for your business.
You can reuse what's inside, so that your talking points become your mantra.
Your new sense of purpose gives you confidence, because you know the big WHY behind your content.
I'm Sue Moore, founder of Virtual Gold Dust.
I've got 20+ years experience in marketing and I'm ready to share the gems with you.
My expertise is that sweet spot where your content becomes magnetic to your people.
That's because my North Star is the psychology of persuasion.
Head's up - I don't take on every Intensive applicant. I promise to be honest with you when we chat. If this isn't a good fit, I'll tell you so. I'll even advise what might suit you better.