Open hands signify honesty and friendliness. Adding hands to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
How to use faces to build extra brand trust now
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
Social proof – how to persuade followers to believe your brand
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
How to captivate on social with easy neuromarketing tips
Building connections (and ultimately sales) using social media marketing is time-consuming and confusing for creatives, agreed? What if you could use easy neuromarketing tips to help?
Diagonals in photos: styling for neuromarketing
Diagonals make our brains think of change, or moving from one state to another. We’re used to seeing diagonals in graphs, so the direction’s meaning sticks with us. ⠀
Movement in photography & mirroring
About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses.
Here’s a quick neuromarketing takeaway to create attention-grabbing photographs. Try to include movement or mirroring.
How to choose the best font for neuromarketing
Golden rules for choosing the best font for neuromarketing to make your marketing message clear and memorable. Easy neuromarketing tip.
Magnetic content case study: Guinness brews up magic for Loxit
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
How to make your Instagram bio more powerful
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
Marketing psychology FAQs
Questions about neuromarketing and marketing psychology
Instagrammable style spots – 9 things you can’t ignore
Creating Instagrammable style spots is a marketing opportunity. Learn where to put Instagrammable styled vignettes in your home or business.
Book review – Live Beautiful by Athena Calderone
Book review of Live Beautiful by Athena Calderone.
Best air purifying plants for indoors
Introducing my shortlist of the best air purifying plants for indoors. I’ve tried and tested these plants indoors in the UK. They’re mainly hardy and easy to look after for beginners. I’ve been educating myself about the benefits of air purifying plants lately. The science has been around for a …
House tour: modern family home
House tour photography: Roomy Home UK Design: McCann Moore Architects, Belfast & Dublin House size: 3000 sq feet, 280sqm Where: Northern Ireland Ground floor: entrance hall, cloakroom, boot room, sitting room, study/playroom, open plan kitchen/living/dining, rear hall, utility room. First floor: gallery landing, master suite with dressing room, ensuite guest …
24 hours in Palma de Mallorca
Our Palma Instatour will show you some of the most photogenic spots in the Mallorcan capital city.
Instagrammable versus authentic interiors – squaring up
Should businesses even plan spaces with Instagram in mind? Is it possible to create commercial spaces that are Instagrammable, yet keep their authenticity and grace?
Book review – Blooms: Contemporary Floral Design by Phaidon
Book review of Blooms: Contemporary Floral Design by Phaidon.
Book review: Living with Flowers by Rowan Blossom
Book review of Living with Flowers by Rowan Blossom – blooms and bouquets for the home