Open hands signify honesty and friendliness. Adding hands to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
How to use faces to build extra brand trust now
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
Social proof – how to persuade followers to believe your brand
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
How to captivate on social with easy neuromarketing tips
Building connections (and ultimately sales) using social media marketing is time-consuming and confusing for creatives, agreed? What if you could use easy neuromarketing tips to help?
Diagonals in photos: styling for neuromarketing
Diagonals make our brains think of change, or moving from one state to another. We’re used to seeing diagonals in graphs, so the direction’s meaning sticks with us. ⠀
Movement in photography & mirroring
About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses.
Here’s a quick neuromarketing takeaway to create attention-grabbing photographs. Try to include movement or mirroring.
How to choose the best font for neuromarketing
Golden rules for choosing the best font for neuromarketing to make your marketing message clear and memorable. Easy neuromarketing tip.
Magnetic content case study: Guinness brews up magic for Loxit
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
How to make your Instagram bio more powerful
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
Marketing psychology FAQs
Questions about neuromarketing and marketing psychology
Instagrammable style spots – 9 things you can’t ignore
Creating Instagrammable style spots is a marketing opportunity. Learn where to put Instagrammable styled vignettes in your home or business.
Book review – Live Beautiful by Athena Calderone
Book review of Live Beautiful by Athena Calderone.
Best air purifying plants for indoors
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House tour: modern family home
House tour photography: Roomy Home UK Design: McCann Moore Architects, Belfast & Dublin House size: 3000 sq feet, 280sqm Where: Northern Ireland Ground floor: entrance hall, cloakroom, boot room, sitting room, study/playroom, open plan kitchen/living/dining, rear hall, utility room. First floor: gallery landing, master suite with dressing room, ensuite guest …
24 hours in Palma de Mallorca
Our Palma Instatour will show you some of the most photogenic spots in the Mallorcan capital city.
Instagrammable versus authentic interiors – squaring up
Should businesses even plan spaces with Instagram in mind? Is it possible to create commercial spaces that are Instagrammable, yet keep their authenticity and grace?
Book review – Blooms: Contemporary Floral Design by Phaidon
Book review of Blooms: Contemporary Floral Design by Phaidon.
Book review: Living with Flowers by Rowan Blossom
Book review of Living with Flowers by Rowan Blossom – blooms and bouquets for the home
![Sneak peek part 2 👀 if you’re keen to step away from the content conveyor belt. Here’s the 2nd part of my weekly content creation process (less than 15 mins a day). Here’s exactly what I did from Thursday to Sunday last week. Including my lightbulb moment of what kind of content works on LinkedIn. [Mon-Wed in previous post] Thursday
Spot the spider story poll. Fun, got some friendly conversations going & totally non-salesy. Friday
Surprise content win of the week. Spotted a news story about a photo of swirling waves that looked like they had a face in them. Shared this with a link to my blog post about the psychology of faces in marketing. My most effective LinkedIn post yet. It’s still generating shares & reaction a week later (so far nearly 8000 views - way above average for me). I’ll now share more curated content with my opinion woven in. Saturday
Asked for advice on Stories about a fitness tracker. Always helps if your conversations revolve around something genuine. Thanks for your responses 🙌🏻 Sunday
Day off. Nothing, zero. I often get a spike in reach when I post again after a short break like this. Results
Total time spent creating & posting on social - 50 mins max.
IG - 2 Reel posts (total 30 mins) , 22 Stories (max 20 mins).
48 new IG followers Monday-Friday. Roughly 1 minute per follower! And lots of conversations. Welcome & thank you for that 😘 #solopreneurlife
#smallbusinessuk
#womeninbusinessuk
#smallandmightybusiness
#creativelysquared
#noticewonderconnect
#copywritingtips
#contentwritingtips
#creativecontent
#growyourbiz
#creativefreelancer
#calledtobecreatives
#soulfulstorytellers
#instagramwithintention
#purposefulbranding
#contentstrategist
#contentideas](https://scontent-lhr8-1.cdninstagram.com/v/t51.29350-15/217583491_362475788914968_7956610067304190737_n.jpg?_nc_cat=111&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=6cLgmm7ZSoQAX8Rrs83&_nc_ht=scontent-lhr8-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=e5a166638c9aeb47f47c010ca8690e02&oe=610D8D09)
![Sneak peek 👀 Ready to step away from the content conveyor belt? I’m sharing my process of creating content like clockwork for Instagram (with a side order of LinkedIn). In less than 15 mins a day. I’ll show you -
How you can save time.
What works well.
How to respond to insights from your followers. Here’s exactly what I did last week. [Part 1 Monday - Wednesday] Monday
Content planning. What’s your theme? What’s in your diary? My talking point was social media sprinting, or how to save time on easy content. I brainstorm words/phrases to use & repeat. That meant lots of mentions of time, clocks, quick, speed, minutes, hours, sprint. Also words that link time with money - spend, free, save, give back. I planned to tie this to my core message too - marketing psychology gives your content PURPOSE that makes the PROCESS easier. Monday’s a good day to trail what’s coming up this week. I did that with my first Story. Then I posted pre-recorded video. (By the way, a Hubspot survey showed that the most popular videos on IG are on Stories.) On my feed, I repurposed content as a Reel, using a carousel that got lots of Saves. Tuesday
On Stories, I shared a screenshot of a testimonial from MiniMind workshop. I posted a quick reel made of me reading/drinking coffee. The theme was spare time. Wednesday
My collab partner from the upcoming MiniMind workshop remixed my Reel & shared it on her feed. It was World Chocolate Day - I recycled some newsletter content about the psychology of chocolate. My After Eight polls had the best reach of the week. Takeaways
Tie content to your core message or theme.
If you need to rein in overthinking (guilty), set a timer.
Video/photograph moments in your day as they happen. What do you think? How does your content creation process compare? ***** 💡 Next post I’ll share Part 2 Thursday - Saturday, including my lightbulb moment about what kind of content works on LinkedIn.](https://scontent-lhr8-2.cdninstagram.com/v/t51.29350-15/217750981_1233823500393317_2570945101832650978_n.jpg?_nc_cat=102&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=77xMGwZT26AAX8Un9jf&_nc_ht=scontent-lhr8-2.cdninstagram.com&edm=ANo9K5cEAAAA&oh=8cb9f9f1a3fb3e723f0907669604ce45&oe=610DD712)
