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Marketing psychology on social media

Home / Marketing psychology on social media

Bitesize brain candy for persuasive brands.

How to use marketing psychology on social media.

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Virtual Gold Dust helps creative business owners build deeper connections on social media using simple marketing psychology tips.

It's how you boost your brand using brainy styling.

It's how you style your photos and write content that connects more deeply with your audience.

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@magee767

"If you are like me and didn't know what a vignette was, then this online course is a fun way to find out something new."

@acamp1807

"This online course helped me through the long days of lockdown. Really enjoyed taking this course Sue. Thanks for encouraging me."

@miafelceathome

"I've really enjoyed working my way through the course and I've learned lots of great tips and tricks."

@kittyholmeslondon

"It was just what I needed to get my creative juices flowing again and I am really looking forward to diving in a bit more."

  • What's banana bread got to do with marketing psychology? ⁠⁠
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Apparently it's Banana Bread Day today in the States, which got me thinking about why banana bread went viral in the first lockdown (525% rise in recipe searches).⁠⁠
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Here's my banana bread lesson from the frontiers of marketing psychology -⁠⁠
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★ Nostalgia & comfort is magnetic. People look for products/services that make them feel comfortable at home & work.⁠ Kind of a coping mechanism, where cosy & retro hits the spot.⁠⁠
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★ We lean in towards what's popular. Banana bread gathered the ultimate social proof last spring. ⁠Everyone got involved.⁠⁠
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★ Use what you have, make what you can. Don't stress about perfection, or throw out those overripe bananas!⁠⁠
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★ It's not bread. It's cake.⁠ Branding is everything 🍌🍰⁠⁠
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  • If I’d a real life clubhouse⁠, I’d definitely want squashy chairs & a well-stocked library. ⁠
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All the chat about the new virtual Clubhouse made me wonder if you need a quick guide on hosting your first Room? Tell me if that would help you. ⁠
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And what are your clubhouse non-negotiables?⁠
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Cocktail bar? Tennis court? Spa? What tops your list?⁠
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  • Getting my hands dirty digging into all your Instagram bio questions this week.⁠⁠
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The bio makeover kit I'm creating is for you if you want to learn how to be more persuasive in a limited space. ⁠⁠
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It'll help you DIY your own bio (or ALL your clients' profiles) to pack maximum persuasion into 150 words.⁠⁠
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Get a preview this week, as I'm digging up the answers to -⁠⁠
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❓Should you use hashtags in your bio?⁠⁠
❓Is there a limit to how many times you can edit your bio?⁠⁠
❓What's the sense in sharing your other profiles in your bio?⁠⁠
❓How can you add eye-soothing line breaks to your text?⁠⁠
⁠❓What about using those special fonts you keep seeing?⁠⁠
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Lots of tips & hacks for you, so make sure you turn on Story notifications. That's where you can see them all. Not just the HOW, but also the WHY. (Sometimes the WHY NOT.)⁠⁠
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How brainy is your bio now? Ask me. I'll be honest!⁠⁠
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#aspiringentrepreneurs #millenialentrepreneur #smallbusinessbigdreams #gritandgrace #smallbiztips #growyourbiz #buildyourbrand #marketingideas #socialmediaexpert #instagramstrategy #instagramgrowth #igtips #marketinghelp #smallbusinesshelp #instagrammarketingstrategy #copywritingforcreatives #9tothrive #savvybusinessowners #igcoach #instagramexpert #igexpert ⁠#smesos⁠⁠
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  • Coming soon 🌷 tulips & an original workbook for transforming your bio.⁠⁠
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Swipe for a preview of my new IG bio makeover workbook.⁠⁠
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I've designed it for anyone who wants to make their bio more persuasive, with my usual slant on using marketing psychology to tip the balance.⁠⁠
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Are you a social media manager? You'll really get your money's worth in that case, because you can use this workbook again & again to really work smart for your clients.⁠⁠
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If you want to hear more when the workbook's ready, just drop me a message. ⁠⁠
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Now roll on tulip season 🌷 who's ready to see them?
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#botanicalpickmeup #floweringontogether #excessivelydivertedbyflowers #petalsandprops #moodcollectors #prettyperfectpetals #slowfloralstyle #gloomandglow #wildforflowers #alltheprettyflorals #inspiredbypetals #isolationcreation #bloomandgrow #creativelysquared #flowerseveryday #myslowandsimple #kinfolk #womenwhocreate #bloomandgrowtogether #flowersandotherstories #springinbloom #supportsmall #underthefloralspell #socialmediatip #instagramtip #socialmediamanagers #creatingcontent #instagramtipsandtricks ⁠⁠
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  • 🪑 Saving a seat for you at this evening's Clubhouse room. We're talking about magnetic marketing & how you nurture your audience for the long term.⁠⁠
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It's at 6pm today (10am PST, 12pm CST).⁠⁠
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Join me and Angela @angelawaltersagency & Lisa @the_golden_brand_co to talk about -⁠⁠
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★ what draws people towards your business⁠⁠
★ how you can be more magnetic⁠⁠
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Hope to see you there.⁠⁠
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#FemaleFounders #growyourbiz #smallbusinessmarketing #smallbizadvice #seekinspirecreate #smeSOS⁠⁠
#brandstorytelling #marketingstrategy #marketingtips #marketingtip #createandinspirehub #womentalkingbusiness #digitalmarketingexperts #digitalmarketingstrategies #inspire_and_create #creativebusinessowner #marketingcontent #wearethecreativeeconomy #createlounge⁠ #femalefounder #workthatworks #ladieswholaunch #uksmallbiz #fortheindependents #smallandmightybusiness #newbusiness⁠ #talesofthemoment #wordofmouthmarketing⁠⁠
#creativelysquared #mondaymindset 
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  • Is your business attracting people like a magnet?⁠⁠
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That's what we're talking about on Clubhouse on Monday 8 Feb at 6pm GMT (10am PST & 12pm CST).⁠⁠
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It's an open door room - please join us. I've teamed up with two sparkling co-hosts - digital marketing specialist Angela @angelawaltersagency & branding & marketing strategist Lisa @the_golden_brand_co 
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We're going to be chatting from 3 different time zones on a platform that's new to us all. What can go wrong? 😄⁠⁠
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If you've just signed up to Clubhouse ⁠& are puzzling how to get started, this is your perfect warm-up. Newbies welcome. Come along & ask questions. Or just lurk & listen. We won't mind.⁠⁠
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#FemaleFounders #growyourbiz #smallbusinessmarketing #smallbizadvice #seekinspirecreate #smeSOS
#brandstorytelling #marketingstrategy #marketingtips #marketingtip #mycreativecommunity #thecreatorclass #createandinspirehub #womentalkingbusiness #digitalmarketingexperts #digitalmarketingstrategies #inspire_and_create #creativebusinessowner #marketingcontent #wearethecreativeeconomy #createlounge⁠ #femalefounder #workthatworks #ladieswholaunch #uksmallbiz #grinandshareit⁠⠀⁠⁠
#fortheindependents #smallandmightybusiness #newbusiness⁠⠀
  • Do you miss real-life shopping? Here's one way to recreate a version of it.⁠⠀
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You can supercharge your marketing with storytelling. If you sell products, that can mean creating an experience using your products.⁠⠀
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Which is indirectly how I persuade myself that life is normal mid-pandemic and that's it's totally achievable to enjoy some weekend retail therapy. ⁠⠀
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Here's my hack if you're missing a real life shopping fix. I'm going to patent this - Save It Til Saturday ☺️⁠⠀
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When online orders arrive, I put them away.⁠⠀  Can you guess why? Clue's in the name.  Save Them Til Saturday. ⁠⠀
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Then on Saturdays I settle down with coffee for a parcel-opening dopamine buzz.⁠⠀
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As well as a few non-photogenic buys, today I unwrapped a lovely parcel from @brambleandfoxshopuk plus⁠ an eagerly anticipated book, which turned out to have neon end papers that match my shoes. That's a first.⁠⠀
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Anyone else got any tricks to share for restoring normality?⁠⠀
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#todaysgoodthing #makeyourownlight #femalefounder #smallbizadvice #brandstorytelling #createandinspirehub #womentalkingbusiness #wearethecreativeeconomy #createlounge⁠ #femalefounders #workthatworks #uksmallbiz ⁠⠀
#fortheindependents #smallandmightybusiness #newbusiness⁠ #talesofthemoment #buyfolk #aquietstyle #bloomandgrow #isolationinspiration #makeyourselfathome #gloomandglow #slowdowncollective #daysofsimpleandslow #myslowandsimple #gowildlyandslow #thatvelvetfeeling #poetryofsimplethings #moodcollectors ⠀⁠⠀
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  • Before & after.  I think my favourite transformation in this one is the value-implied call to action ‘Find more clients’. With some persuasive arrows pointing to the link.  Your bio is probably the quickest fix you can make on here.  ✔️ Key takeaway - Don’t tell me about you. Tell me why I should follow you. You’ve got about 3 seconds.  If you’ve got any questions about upgrading your bio, I’m answering them in stories.  Bio makeover for the talented Suki @studio_suki
  • I've found your marketing mojo. Do you want it back?⁠ 😆
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⁠⁠I'm Sue. I founded Virtual Gold Dust on the back of years of experience marketing, writing & creating content as a solopreneur.⁠⠀
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How can I help your business?⁠⠀
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I can show you exactly how to create more persuasive content using marketing psychology.⁠⠀
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⁠I've been chatting to lots of growing businesses lately (many of them lockdown startups). Most are doing their own marketing on social media & finding it a time-consuming headache.⁠⠀
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So I’m creating a mini course on how to build trust in your business. Even when you’re in the early stages & don't have much social proof (reviews, case studies & popular products). ⁠⠀
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It’s going to be really affordable - a chance to dip your toe in the psychology of persuasion & really feel the difference it makes to your engagement.⁠⠀
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Drop your shoulders, breathe & get on the waiting list to be the first to hear more.⁠⠀
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You'll find the link in my bio⁠. Or just message me if that feels like a stretch!⁠⠀
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Sue ✨⁠⠀
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#femalefounder #growyourbiz #smallbusinessmarketing #smallbizadvice #seekinspirecreate #smesos⁠⠀
#brandstorytelling #marketingstrategy #marketingtips #marketingtip #mycreativecommunity #thecreatorclass #createandinspirehub #womentalkingbusiness #digitalmarketingexperts #digitalmarketingstrategies #inspire_and_create #creativebusinessowner #marketingcontent #wearethecreativeeconomy #createlounge⁠ #femalefounders #workthatworks #ladieswholaunch #uksmallbiz #grinandshareit⁠⠀
#fortheindependents #mugshotmonday #smallandmightybusiness #newbusiness⁠⠀
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