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Marketing psychology FAQs: what is marketing psychology & why should marketers care?

I’m Sue Moore, freelance copywriter and marketing psychology specialist, based in the UK. I’ve put together this list of marketing psychology FAQs, if you’re interested in finding out how psychology and marketing are linked.

What is marketing psychology?

Marketing psychology is all about the study of customer behaviour during buying decisions.

It can help brands and businesses do better marketing, by allowing marketers to predict buyer behaviour.

Marketing psychology is useful for marketers, as it makes campaigns more appealing to customers and make their brands or clients more persuasive.

Neuromarketing and marketing psychology FAQs

Text graphic with title What is marketing psychology plus list of main questions or FAQS
What is marketing psychology?

Marketing psychology focuses on customer behaviour when making buying decisions. It can help predict customer behaviour and also let brands know how to craft more engaging marketing content strategy.

What is neuromarketing?

Neuromarketing is a combination of neuroscience, psychology and marketing. It focused on purchase decisions and how to brain fires up during them. Learn more about neuromarketing in Harvard Business Review here.

How is psychology used in marketing?

Many big brands use marketing psychology or neuromarketing research to build connections with their audience and to market their business more effectively.

Is marketing psychology useful?

Marketing psychology is useful for marketers, as it can help make campaigns more appealing to customers and make brands more persuasive. Social media in particular is oversaturated with marketing messages. Using marketing psychology can give brands a faster track to reach their audience.

Is neuromarketing ethical?

Marketers can use neuromarketing or marketing psychology in an ethical way to attract their ideal customers. Marketing psychology gives brands a better way of connecting with their audience. It cannot make up for a poor product or service.

How does neuromarketing help brands?

Neuromarketing helps brands understand why consumers make purchase decisions. It helps them shape the most effective marketing strategy to appeal to their audience.

How can I use marketing psychology on digital platforms or social media?

Social media is all about engagement and connection. By using neuromarketing strategies when creating content, you can boost your brand on social media. The fast insights available on social media also mean you can create more effective marketing campaigns.

Where can I do a course on marketing psychology?

There are lots of courses on marketing psychology online, all at different price points. Some are free. This Udemy course on marketing psychology and consumer behaviour looks popular. This short course from Future Learn on Consumer Behaviour and Psychology gets decent reviews. And 42 courses has the best range of interesting courses on this topic.

Can I share this list of marketing psychology FAQs?

Of course – go ahead and share the link to this post. The more marketers who know about this, the better.

Got more questions?

Contact Virtual Gold Dust via my form. I’ll add your questions (any my answer) to this list.