Ready to know exactly what to say when your business is in the spotlight?
Gold Dust Messaging Intensive
Last few spots for 2021
Hello!
It's you in 4 week's time.
Message sorted.
You know exactly what to say about your work when you're in the spotlight. Your content themes are all worked out.
Better than that - you've got all these talking points to open up business conversations, online or in real life.
Let's say you're marketing your business.
Outcome doesn't always match effort, does it?
Sometimes it feels like the juice isn't worth the squeeze.
You want marketing to open doors for your business.
You’ve got notebooks full of ideas, but action happens in fits and starts. Often you don’t even know where to begin.
If YOU aren’t clear on the raw materials of your message, your potential customers haven’t a hope of focusing on them. They can’t even SEE them if you’re not consistent.
Every time you switch focus in your content, you water down your message. That’s confusing.
You need to talk about your message in a clear, persuasive way.
Clear, persuasive & repeatable.
That’s why it looks easy for some people to talk about their work. They’ve finessed their messaging magic. It’s catchy, repeatable & sticky as freshly squeezed juice.
Mastering your core messaging keeps you top of mind when potential customers decide to buy.
Because it’s easier to push an open door.
What happens when your messaging falls short?
You might end up dancing the SHORTCUT SHUFFLE. No judgement, I’ve done exactly the same in the past.
Looking for quicker ways to post or speedy routes to new ideas.
Chasing trends on social media.
Following other people’s marketing cheat sheets.
Ironically, your search for shortcuts usually leads to more clutter. Have you noticed?
More stuff to read, freebies to download, podcasts to listen to.
If you’re stuck dancing the shortcut shuffle, you could end up creating ambient content that just shadows someone else’s. Adding to the background noise online.
Here’s my take on the problem. It’s not what you think.
It’s tempting to overcomplicate things by ignoring the most important shortcuts of all.
The SHORTCUTS that all our brains take during buying decisions.
That’s the knowledge to build your gold dust messaging on. Discover your clients’ mental shortcuts and everything becomes much simpler.
As a marketer, when I started learning about psychology and customer behaviour, it changed everything.
If you switch focus to what's going on in your customers' brains, you can influence how those buying decisions get made. I can help you APPLY the psychology to your unique message.
When we work together, I promise we'll have lightbulb moments.
And when you MEET YOUR MESSAGE, you'll feel like an heirloom rose in a garden of weeds and daisies.
THIS is where you start.
With short messages that are the raw materials of your cashmere-coated content.
Figuring out your messaging turns up the volume of your voice.
And you'll feel more comfortable marketing your business, because it all fits better together.
What you get
Message
Collagen for your content.
The foundation of ALL your marketing comms.
Without this, confusion reigns.
With it, everything that follows becomes SO MUCH CLEARER.
Mantra
Here's mine - 'It's easier to push an open door'.
What words do you have on repeat that sum up what you're all about?
Elevator pitch
Yes, you need this for a formal pitch. But what about when someone casually asks what you do?
Do you know how to explain this easily AND make them curious to know more?
Content themes
These form your content pillars and give you talking points for easy, flowing conversations about your work.
And engage with relevant, pithy comments because you know your conversation starters.
What's this Gold Dust Messaging Intensive?
It's 1:1 marketing support with added accountability.
We spend 4 weeks together (virtually) working on your message.
You get me beside you on your marketing team for all that time.
How it works
- We talk on your free 30 min call, to see where you are right now with your message.
- We arrange 4 hours of calls, spaced over 4 weeks.
- During our calls, we work together 1:1, to get your message sorted.
- We create your message, mantra, elevator pitch and content themes. Don't worry, I'll do the heavy lifting here.
- As well as our calls, you get voice message support throughout the 4 weeks, so you're in the best place to take action.
Perfect for you if
- You do your own marketing and need fresh eyes, because you're not sure it's working hard enough for you.
- All the thought you've given to your ideal customer hasn't helped you connect with your audience deeply.
- You stumble over the words to explain your magic to others.
You're ready to FIND a juicy message that opens doors for you.
What are your BUTS?
I want you to do it for me
Do you really? I mean, that can be arranged. But psychology shows that we value more deeply the things we co-create (it's called the Ikea Effect).
You'll have me on your shoulder, with my 20 years of experience, as we work on your message together. I'll do the heavy lifting. We'll talk, I'll write, you'll comment.
I can't afford it
Stick around as your business grows.
Sign up for my newsletter, and follow me on social. I share tips about working on this on your own.
I'm undecided
I get it. That's what the call is for.
We chat. You decide if you want to move forward.
Why Virtual Gold Dust?
I'm Sue Moore, founder of Virtual Gold Dust.
I've got 20+ years experience in marketing and writing. I'm ready to share the gems with you.
My expertise focuses on that sweet spot where your content becomes magnetic to your people.
That's because my North Star is the psychology of persuasion.
Gold Dust Messaging
Your investment - £995