Messaging in one month

Need to know exactly what to say when your business is in the spotlight? You need a messaging strategy.

Hello!
It’s you in one month’s time.

Messaging strategy and copy sorted.

You know exactly what to say about your work when you’re in the spotlight. Your content pillars are all worked out.

Better than that – you’ve got all these talking points to open up business conversations, online or in real life.

Enquiries open – just fill in this form and I’ll be in touch.

Right now, here’s where you are with your messaging strategy …

Let’s say you’re marketing your own business.

Outcome doesn’t always match effort, does it?

Sometimes it feels like the juice isn’t worth the squeeze.

You want your messaging to open doors for your business.

You’ve got notebooks full of ideas, but take action in fits and starts. Often you’re not even sure where to begin.

If YOU aren’t clear on the raw material of your message, your potential customers haven’t a hope of understanding what you offer.

And every time you fiddle about with your language, you water down your message. That’s confusing.

You need to talk about your message in a clear, persuasive way.

Clear, persuasive and repeatable.

That’s why it looks easy for some people to talk about their work. They’ve finessed their messaging magic. It’s catchy, repeatable and sticky as freshly squeezed juice.

Mastering your core messaging keeps you top of mind when potential customers decide to buy.

Because it’s easier to push an open door.

What happens when your messaging falls short?

You might end up dancing the SHORTCUT SHUFFLE. No judgement, I’ve done exactly the same in the past.

Chasing trends on social media.

Following other people’s marketing cheat sheets.

Ironically, your search for shortcuts usually leads to more clutter. Have you noticed that?

More stuff to read, freebies to download, podcasts to listen to.

If you’re stuck dancing the shortcut shuffle, you could end up creating ambient content that just shadows someone else’s ideas. Adding to the background noise online.

Here’s my take on the problem. It’s probably not what you think.

It’s tempting to overcomplicate your messaging by ignoring the most important shortcuts of all.

The SHORTCUTS that our brains use during buying decisions.

Craft your message around your buyers’ decision-making shortcuts and everything becomes much simpler.

As a marketer and copywriter, when I started learning about psychology and customer behaviour, it changed everything.

If you switch your focus to what’s going on in your buyers’ brains, you can influence how those buying decisions get made. I can help you APPLY psychology to your messaging.

When we work together, I promise we’ll have lightbulb moments.

And when you MEET YOUR MESSAGE, you’ll feel like an heirloom rose in a garden of weeds and daisies.

THIS is where you should start.

With your core messaging. This is the raw material.

Figuring out your messaging turns up the volume of your business.

And you’ll feel more comfortable marketing your work, because it all fits together better.

What you get when you work with me on messaging strategy

Core Message

Collagen for all your marketing comms.

Without this, confusion reigns.

With it, everything else becomes SO MUCH SMOOTHER.

Mantra

Your message, but with muscles.

Here’s mine – ‘It’s easier to push an open door’.

Do you need memorable words to use on repeat that sum up what you’re all about?

Elevator Pitch

Yes, you need this for a formal pitch. But what about when someone casually asks what you do?

Do you know how to explain this easily AND make potential buyers curious to know more?

Content Pillars & Talking Points

Start to have easy, flowing conversations about your work.

And engage with others in a way that’s relevant to your work, because you know your ideal conversation starters.

What’s this Messaging package all about?

It’s a ‘done for you’ service.

We spend a month together (virtually) working on your messaging.

You get me beside you on your marketing team for all that time. I do all the heavy-lifting. You just talk. I’ll create your magic message.

How it works

We talk on your free 30 min call, to see where you are right now with your messaging.
We arrange 4 hours of calls, spaced over a month.
During our calls, we work together 1:1, to get your messaging sorted.
We create your core message, mantra, elevator pitch, content pillars and talking points. Don’t worry, I’ll do the heavy lifting here. You don’t need to lift a pen.
As well as our calls, you get voice message/email support throughout the month, so you’re in the best place to take action on your marketing.

Perfect for you if …

You neglect your own marketing because you’re busy doing client work.
All those ideal customer avatars haven’t helped you connect deeply with your potential buyers.
You stumble over the words to explain your magic to others.
You do your own marketing and need fresh eyes, because you’re not sure it’s working hard enough for you.
You’re ready to UNCOVER a juicy message that opens doors for you.

What are your BUTS?

“I want to hand my messaging strategy all over to you.”

Do you really? I mean, that can be arranged. We could just have one briefing meeting and I’ll write everything for you. But psychology shows that we value the things we co-create more deeply (it’s called the Ikea Effect).

You’ll have me on your shoulder, with my 21+ years of experience, as we work out your messaging together. I’ll do the heavy lifting. We talk, I write. Make no mistake, this is a high-value ‘done for you’ strategic service. But you’re involved every step of the way. You just don’t need to lift a pen.

“I can’t afford it.”

Talk to me about a payment plan, if that would help. Otherwise, stick around as your business grows and rinse my freebies for value!

Sign up for my Substack (Ink Tank), and follow me on LinkedIn. I share tips about working on your own messaging. You can do more than you think, I promise.

“I’m undecided.”

I get it. That’s what the free call is for.

We chat. You decide if you want to move forward with me as your writer and guide.

Your investment – £2200 (payment plans available)

Your small next step

Contact Sue using this form. We can audit your existing messaging and talk things over.

“Sue makes it really easy – she took all the waffle out of my head and turned it into messaging copy that sounds professional and also super clear, exciting and true to what I do.”
Isabel Lydall, Founder – Curious to Clear