Need to know exactly what to say when your business is in the spotlight? You need a messaging strategy.

Hello!
It’s you in one month’s time.

Messaging strategy sorted.

You know exactly what to say about your business when you’re in the spotlight. Your content pillars are all worked out.

Better than that – you’ve got all these talking points to open up conversations with leads, online or in real life.

Right now, here’s where you are with your strategic messaging …

Let’s say you’re marketing your B2B. Outcome doesn’t always match effort, does it?

Sometimes it feels like the juice isn’t worth the squeeze.

You want your messaging to open doors for your business.

You have folders full of ideas, but often you’re not even sure where to begin.

If YOU aren’t clear on the raw material of your message, your potential buyers haven’t a hope of understanding your magic.

And every time you fiddle about with your language, you water down your message. That’s confusing.

You need to talk about your message in a clear, persuasive way.

Clear, persuasive and repeatable.

That’s why it looks easy for some people to talk about their work. They’ve finessed their messaging magic. It’s catchy, repeatable and sticky as freshly squeezed juice.

Mastering your core messaging keeps you top of mind when potential clients decide to buy.

Because it’s easier to push an open door.

What happens when your messaging strategy falls short?

You might end up dancing the SHORTCUT SHUFFLE. No judgement, I’ve done exactly the same in the past.

Chasing trends on social media.

Following other people’s marketing cheat sheets. 

Ironically, your search for shortcuts usually leads to more clutter. Have you noticed? 

More stuff to read, freebies to download, podcasts to listen to.

If you’re stuck dancing the shortcut shuffle, you could end up creating ambient content that just shadows someone else’s ideas. Adding to the background noise online.

Here’s my take on the problem. It’s probably not what you think.

It’s tempting to overcomplicate your messaging by ignoring the most important shortcuts of all.

The SHORTCUTS that our brains use during buying decisions.

Craft your message around your buyers’ decision-making shortcuts and everything becomes much simpler.

As a marketer and copywriter, when I learnt about psychology and buying behaviour, it changed everything.

If you switch your focus to what’s going on in your buyers’ brains, you can influence how those buying decisions get made. I can help you APPLY psychology to your B2B messaging.

When we work together, I promise we’ll have lightbulb moments.

THIS is where you should start.

With your core messaging. This is the raw material.

Figuring out your core messaging turns up the volume of your business.

And you’ll feel more comfortable marketing your work, because it all fits better together.

What you get when you work with me on messaging strategy

Core message and one-liner

Collagen for all your marketing comms. 

Without this, confusion reigns.

With it, everything else becomes SO MUCH SMOOTHER.

One-liner

Your message, but with muscles.

Here’s mine – ‘It’s easier to push an open door’.

Do you need memorable words to use on repeat that sum up what you’re all about?

Elevator pitch

Yes, you need this for a formal pitch. But what about when someone casually asks what you do?

Do you know how to explain this easily AND make potential buyers curious to know more?

Content pillars & talking points

Start to have easy, flowing conversations about your business.

And engage with leads in a way that’s relevant to your work, because you know your ideal conversation starters.

How does your Messaging Strategy package work?

It’s a ‘done for you’ service. I do all the heavy-lifting. You just talk. I’ll create your magic message.

How it works

  • We talk on your free 30 min call, to see where you are right now with your messaging.
  • We arrange our kick-off call at the start of your project.
  • I create your core message, magic one-liner, elevator pitch, content pillars and talking points. Don’t worry, I’ll do the heavy lifting here. You don’t need to lift a pen. It’s all delivered to you with a four week turnaround, ready to go.
  • You get email support while we work together, so you’re in the best place to take action on your messaging.

Perfect for you if …

  • You neglect your marketing because you’re busy doing client work.
  • All those ideal buyer avatars haven’t helped you connect deeply with your leads.
  • You stumble over the words to explain your magic to others.
  • You’ve got a small marketing team (maybe only one person) and need fresh eyes.
  • You’re ready to find a juicy message that opens doors for your business.

What are your BUTS?

“I can’t afford it.”

Stick around as your business grows and rinse my freebies for value!

Sign up for my Substack (Ink Tank), and follow me on LinkedIn. I share tips about working on your own messaging. You can do more than you think, I promise.

“I’m undecided.”

I get it. That’s what the free call is for.

We chat. You decide if you want to move forward with me as your writer and guide.

Messaging Strategy

Your investment – £3600

Your small next step

Book your free 30 minute call. We can examine your existing messaging and talk over your options.

Book free 30 minute call

“Sue makes it really easy – she took all the waffle out of my head and turned it into messaging copy that sounds professional and also super clear, exciting and true to what I do.”

Isabel Lydall, Founder – Curious to Clear