Let's say you're a marketer.
Outcome doesn't always match effort, does it?
Sometimes it feels like the juice isn't worth the squeeze.
You want marketing to open doors for your business.
You’ve got notebooks full of ideas, but action happens in fits and starts. In fact, sometimes you don’t even know where to begin.
If YOU aren’t clear on the raw materials of your message, your potential customers haven’t a hope of focusing on them. They can’t even SEE them if you’re not consistent.
Every time you switch focus in your content, you water down your message. That’s confusing.
You need to talk about your message in a clear, persuasive way.
Clear, persuasive & repeatable.
That’s why it looks easy for some people to talk about their work. They’ve finessed their messaging. It works its magic because it’s catchy, repeatable & sticky.
Mastering your basic messaging keeps you top of mind when potential customers make buying decisions.
Because it’s easier to push an open door.
What happens when your messaging falls short?
You might end up dancing the SHORTCUT SHUFFLE. No judgement, I’ve done exactly the same in the past.
Looking for quicker ways to post or speedy routes to new ideas.
Chasing trends on social media.
Following other people’s marketing cheat sheets.
Ironically, your search for shortcuts usually leads to more clutter. Have you noticed?
More stuff to read, freebies to download, podcasts to listen to.
If you’re stuck dancing the shortcut shuffle, you could end up creating ambient content that just shadows someone else’s. Adding to the background noise online.
Here’s my take on the problem. It’s not what you think.
It’s tempting to overcomplicate things by ignoring the most important shortcuts of all.
The SHORTCUTS that all our brains make during buying decisions.
That’s the knowledge to build your gold dust messaging on. Discover your clients’ mental shortcuts and everything becomes much simpler.
As a marketer, when I started learning about psychology and customer behaviour, it changed everything.
If you switch focus to what's going on in your customers' brains, you can influence how those buying decisions get made. I can help you APPLY the psychology to your unique message.
When we work together, I promise we'll have lightbulb moments.
And when you MEET YOUR MESSAGE, you'll feel like an heirloom rose in a garden of weeds and daisies.
THIS is where you start.
With short messages that are the raw materials of your cashmere-coated content.
Figuring out your messaging turns up the volume of your voice.
And you'll feel more comfortable marketing your business, because it all fits better together.
Collagen for your content.
The foundation of ALL your marketing comms.
Without this, confusion reigns.
With it, everything that follows becomes SO MUCH CLEARER.
Here's mine - 'It's easier to push an open door'.
What words do you have on repeat that sum up what you're all about?
Yes, you need this for a formal pitch. But what about when someone casually asks what you do?
Do you know how to explain this easily AND make them curious to know more?
Helps you have easy, flowing conversations about your work.
And engage with relevant, pithy comments because you know your conversation starters.
It's one-to-one marketing support with added accountability.
We spend 4 weeks together (virtually) working on your message.
You get me beside you on your marketing team for all that time.
Do you really? I mean, that can be arranged. But psychology shows that we value more deeply the things we co-create (it's called the Ikea Effect).
You'll have me on your shoulder, with my 20 years of experience, as we work on your message together.
Stick around as your business grows.
Sign up for my newsletters, and follow me on social. I share tips about working on this on your own.
I get it. That's what the free call is for.
We chat. You decide if you want to move forward.
I'm Sue Moore, founder of Virtual Gold Dust.
I've got 20+ years experience in marketing and I'm ready to share the gems with you.
My expertise focuses on that sweet spot where your content becomes magnetic to your people.
That's because my North Star is the psychology of persuasion.
Head's up - I promise to be honest with you when we chat. If this isn't a good fit, I'll tell you so. I'll even advise what might suit you better.
Your investment - £550