Let's say you're marketing your own business.

Outcome doesn't always match effort, does it?

Sometimes it feels like the juice isn't worth the squeeze.

You want marketing to open doors for your business.

You’ve got notebooks full of ideas, but action happens in fits and starts. Often you don’t even know where to begin.

If YOU aren’t clear on the raw materials of your message, your potential customers haven’t a hope of focusing on them. They can’t even SEE them if you’re not consistent.

Every time you switch focus in your content, you water down your message. That’s confusing.

You need to talk about your message in a clear, persuasive way.

Clear, persuasive & repeatable.

That’s why it looks easy for some people to talk about their work. They’ve finessed their messaging magic. It’s catchy, repeatable & sticky as freshly squeezed juice.

Mastering your core messaging keeps you top of mind when potential customers decide to buy.

Because it’s easier to push an open door.

What happens when your messaging falls short?

You might end up dancing the SHORTCUT SHUFFLE. No judgement, I’ve done exactly the same in the past.

Looking for quicker ways to post or speedy routes to new ideas.

Chasing trends on social media.

Following other people’s marketing cheat sheets. 

Ironically, your search for shortcuts usually leads to more clutter. Have you noticed? 

More stuff to read, freebies to download, podcasts to listen to.

If you’re stuck dancing the shortcut shuffle, you could end up creating ambient content that just shadows someone else’s. Adding to the background noise online.

Here’s my take on the problem. It’s not what you think.

It’s tempting to overcomplicate things by ignoring the most important shortcuts of all.

The SHORTCUTS that all our brains take during buying decisions.

That’s the knowledge to build your gold dust messaging on. Discover your clients’ mental shortcuts and everything becomes much simpler.

As a marketer, when I started learning about psychology and customer behaviour, it changed everything.

If you switch focus to what's going on in your customers' brains, you can influence how those buying decisions get made. I can help you APPLY the psychology to your unique message.

When we work together, I promise we'll have lightbulb moments.

And when you MEET YOUR MESSAGE, you'll feel like an heirloom rose in a garden of weeds and daisies.

THIS is where you start.

With short messages that are the raw materials of your cashmere-coated content.

Figuring out your messaging turns up the volume of your voice.

And you'll feel more comfortable marketing your business, because it all fits better together.