psychology of persuasion using hands

How to optimise the psychology of persuasion using your hands

It’s easier to trust people if you can see their hands. They’re vital for the psychology of persuasion.

The same is true for solopreneur marketers and copywriters.

In other words, think of your hands as having a language all of their own and include them in your brand visuals.

They can communicate for your business just as well as any words.

Hands, body language & the psychology of persuasion

Body language experts talk about “palm displays” as signs of honesty.

Firstly, we display our open hands to show that we’re not a threat.

Unless you’re an expert yourself, you’ll display and read these body signals instinctively. Your online audience will use their instincts too when they see your content.

Here’s a simple takeaway to remember – open hands on display are a sign of honesty and friendliness.

In other words, they say “I mean you no harm and I’m telling you the truth.”

Hand us your product

We’re also drawn to products offered to us in an open hand.

That’s because we’re inclined to take what is “handed” to us.

Something to think about for your photographs? Your hands are a great practical prop for smaller items that signify the service you offer. Hands are versatile props. You can easily move them to the best light, or shoot inside or outdoors. ⠀

Personal brands & the psychology of persuasion

For solopreneurs and personal brands, using an open hand in photographs is a great first step to get over any nervousness about being visible online.

They personalise your service business.

So try some shots showing your open palms.

Or shoot from above to see your hands at work, so the viewer feels connected to them.

Creatives should include hand photos to emphasise that their projects are “handmade”. 

In the same way, service businesses can also use them in photos to suggest approachability and connection.

Hands photos

I’ve curated a hand gallery on Unsplash. You can use and modify these free stock photos to build connections with your audience.

Explore my curated collection here.

More handy ideas

You can find lots of ideas for including hands in your visuals in my free guide.

Need marketing psychology to help you write with purpose?

If you enjoyed this, you might like to know how including faces in your visuals can build your brand.