Strategy and copywriting services

I think you’re great. Want to work together? Then let’s optimise your words for lead gen, conversion and revenue. Discover my strategy and copywriting services …

Lost for words? B2B copywriting and strategy services

We’re a match to work together if you’re ready to light up your buyer’s brain. Drop your shoulders, smooth your frown and pull up a chair beside me. Let’s talk about how we can get things done together. 

B2B Copywriting and Messaging Strategy services

Looking for strategy/copywriting support but can’t find straight pricing answers? You’re not alone. Most business owners struggle to budget for positioning, messaging and copywriting because agencies and freelancers tend to not publish their rates openly.

The mystery pricing dance

You want to know if we’re talking £2,000 or £20,000, without an hour-long discovery call. It’s like trying to buy a car, but nobody will tell you whether they stock Mini or Mercedes.

I’m fed up with the whole charade and have started to publish my rates upfront.

Whether you work with me or not, you deserve to know what strategic messaging work actually costs.

What the industry tells us (sort of)

The latest ProCopywriters survey puts the average UK copywriter at £440 per day in 2024. TheGOODlist Rates Report shows strategists with 8+ years of experience earning from £500-600+ per day, and senior copywriters with 8+ years of experience on £450-550+ (both back in 2023). The top strategists in 2025 earned from £694 per day, and the top 10% of copywriters earned £712 per day, according to YunoJuno.

Meanwhile brand strategy projects typically range from £2,500 to £50,000 depending on scope. Comprehensive rebrands can typically cost £30,000+ via an agency. Plenty go up to £300,000+. Which is about as useful as knowing that houses can cost somewhere between £60,000 and £6million. True, but not exactly a big help!

My approach: no throat-clearing

I publish my package rates upfront. Clear services, clear turnaround times, clear pricing, so you can make decisions instead of playing guessing games.

Whether you hire me or someone else, I think you deserve actual numbers to plan with. I cover full brand positioning and messaging strategy, web copy and email marketing projects, VIP sprints (when you need a smaller copy project completed yesterday) and strategy consultations.

Project rates

I almost always charge per project. Occasionally per day, rarely per hour and never (God forbid) per word. Project pricing means you get a simple, flat-fee for the full job. Provided the scope doesn’t change, neither does the fee. I usually ask for 50% upfront and 50% on delivery.

Day rates & retainers

I also offer a day rate (for example, if you want to work with me on various projects on a retainer basis for a fixed number of days per week/month). Right now, my retainer rate is £650 per day, which reflects my 23+ years of experience and specialised skills in strategy as well as copywriting.

Web copy

We can do this three different ways!

After a full brand strategy project.

As a standalone project.

Or if you’ve got a Squarespace website, I’ve teamed up with Jo Randall to offer the complete website design and copy package.

The numbers you actually need

Like you, I prefer to skip the mystery and get straight to the useful bit. Download my 2026 rates guide here to see my rates for full brand strategy, standalone copy projects and some fast-track options.

Undecided which copywriting and strategy services are right for you?

Then let’s chat. Contact Sue Moore.