A mini case study on smart messaging for a brand photography expert. Donna Green worked with Sue Moore at Virtual Gold Dust on her brand messaging.
Magnetic content case study: Guinness brews up magic for Loxit
Here’s why the new Guinness ad -‘Welcome Back’ – is Loxit genius (and what small business marketers can learn from this big brand’s magnetic content).
How to make your Instagram bio ideas more powerful
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
How to create persuasive marketing photos using your hands
Open hands signify honesty and friendliness in the psychology of persuasion. Adding hands to your content marketing is a fast way of building trust in your business. Find out exactly how to do it today.
Why are faces important in marketing? How to build brand trust now
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
Social proof in marketing – 3 quick ideas for word choice to build trust now
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
Neuromarketing tips for business: advice for designers, stylists and creatives
Building connections (and ultimately sales) using neuromarketing is useful for creatives, agreed? What if you could use these easy tips to help?
Marketing psychology in photography: how to add movement & mirroring
About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses. Here’s a quick way to use marketing psychology in photography to create more attention-grabbing images.