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Tag: diagonals in photos

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marketing psychology shape diagonals logo

Diagonals in photos: styling for neuromarketing

Diagonals make our brains think of change, or moving from one state to another. We’re used to seeing diagonals in graphs, so the direction’s meaning sticks with us. ⁠⠀

  • Stand out thinking ⭕️ You’ve got so many different ways to stand out, but one first step is to disrupt expectations. I took part in some learning recently by the authors of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains. Their go-to strategy was to break the pattern of expectation. This example will help you see what that looks like in practice. It would’ve been the Duke of Edinburgh’s 100th birthday today. Of all the press I read about him recently, this simple nudge he devised stuck in my brain. Apparently he changed the speed signs in Windsor Great Park. Instead of the standard 40, they show 38 mph. It’s a great example of a differentiator. Precisely because it’s non-standard, it’s hard to ignore and more people comply. And it’s memorable. 💭 Something to think about. What says 38 instead of 40 mph about you? ***** Learn new ways to stand out at my MiniMind Intensive with Lisa @the_golden_brand_co We’re getting our sleeves rolled up with just 4 businesses like yours, over 2 hours, to help you find your difference. This is THE most affordable way to work directly with us. 📅 Wed 16 June ⏰ 7pm UK (11am PST) 💰 £97 ($137) ➡️ DM me to save your seat.
  • Present for you 🎁- some power phrases to keep up your sleeve when you need to add social proof to your message. Choosing to put your trust in a business is stressful because it represents change. You can smooth out some of that stress by showing that other people have chosen you already. Even in your microcopy (like a call to action) don’t miss your opportunity to be reassuring. Swipe through for all the tips. This one’s a saver for when you’re writing content. #copywritingforcreatives #authenticcontent #authenticmarketing #brandauthenticity #knowliketrust #marketingpsychology #marketingtips #copywritingtips #copywritersofinstagram #contentstrategist #contentideas #smesos #businessownerslife #ukbusiness #ukbusinesswoman #workthatworks #writinginspiration #writinginspo #brandmessage #brandmessaging
  • The big brands are copying you. Here’s what they’re borrowing from your content wardrobe … Yes, the big brands might have a head start on you, in terms of budget & creative team expertise. So there’s no reason why small businesses can’t learn marketing lessons from them. I told my Insiders this week about PAIRING your product/service, so you stay top of mind. Big brands PAIR & PRIME all the time & so can you. But there’s one thing big brands want that YOU have already. 🗝 Relatability Noticed all those brand ads lately with wobbly videography & gloss-free settings? Your growing brand is more relatable to your customers. They can see themselves more easily in how you speak & do business. The word’s overused, but you don’t have to try so hard to be authentic. That’s your head start. ★ We can work together on the language you use to talk about your business. ★ We can even work together to make a plan to use to create content more quickly. How would it feel to know your talking points, conversation starters, content themes? With the psychology of persuasion as the compass for all your content. ★ No more winging it! Next ➡️ just ask me to add you to my Close Friends Stories if you want my Insider tips. See you in the green circle! #smallandmightybusiness #growyourbiz #workthatworks #creativelysquared #creativebusinessowner #creativebusinessowners #solopreneurlife #womeninbusiness #womeninbusinessuk #thisgirlmeansbusiness #goaldiggersociety #digitalmarketingconsultant #makersandthinkers #socialmediaconsultant #socialmediaexpert #solopreneursuccess #solopreneurship #smallbusinessowner #smallbusinesssupport #smallbusinessowners #contentcreation #mycreativecommunity #marketingtips #inspire_and_create #seekinspirecreate #smallbusinessbigdreams #buildyourbrand #uksmallbiz #brandauthenticity #authenticmarketing
  • 3 part reminder to make your content more magnetic. 🅰️ℹ️Ⓜ️ AIM to include these 3 things - 🅰️Arc It’s all about the story. Show us the before & after. Pepper it with everyday concepts, so we can relate it to our own lives. ℹ️Icon Give us a memorable visual. Be clever like Guinness & prime our brains. Show us pints of the black stuff everywhere we look. Ⓜ️Mantra Repeat your message. Make it familiar. Then repeat it some more. Firing out content by winging it is the quick route to overwhelm & frustration. I see you, because I’ve done it too. Scattergun is not sustainable or effective. Make your time count by planning & creating content intentionally. With a plan. And 🅰️ℹ️Ⓜ️. I’ve just published an article about the marketing lessons you can learn from the new post-lockdown Guinness ad. I’m sharing the content creation secrets in my email this week. There’s no reason why smaller businesses can’t use the same strategies as the big brands. I’m doing the learning so you don’t have to. And I can show you how. ➡️ DM me your email address if you want a peek. Have you seen the new Guinness ad yet? #businessstorytelling #brandstorytelling #visualcreative #solopreneursuccess #workthatworks #inspire_and_create #creativelysquared #intentionalbusiness #marketingcontent #femalefounder #femalefounded #smallbusinessmarketing #uksmallbiz #noticewonderconnect #creativebusinessowner #buildyourbusiness #visualstorytelling #contentplanning #contentplanner #contentplan #contentwriters #contentmanager #contentwriting
  • Pick-up lines ★ How long have you got to captivate with your words?⁠⠀ ⁠⠀ Check your feed. Sometimes you see only a couple of words of another profile's post. Sometimes you get a few lines.⁠⠀ ⁠⠀ Your first words are the most important. (Then your closing words, but we’ll cover that another time ...) ⁠⠀ Mostly we don't like to think we judge things or people on first impressions. But we all do it. ALL THE TIME. It’s how our brains operate most efficiently. ⁠⠀ We might revisit our snap decision later and change our minds. ⁠⠀ ⁠⠀ Or we might come to a more nuanced decision later, when we reconsider. ⁠⠀ ⁠⠀ But you can predict that we will make a quick decision at the outset, based on first impressions and past experience. ⁠⠀ How can you make this tendency work for you?⁠ Swipe to see. ⁠ ⁠The last idea takes the most thinking but is so effective. Trigger curiosity with your words - put a twist on a familiar saying, or leave a blank space for a missing word.⁠ ⁠⠀ ⁠−--⁠ ⁠⠀ Save for the opening lines struggle.
  • Here’s a quick way to increase interest in your business on social media. A snappy library of stories is one of the most useful resources you can have. Founder bio, origin story, elevator pitch. Here’s the problem with those short, snappy stories. Ask any writer - the shorter the message, the harder it is to write. (BTW, if you’re a writer - that’s why it almost never makes sense for you to get paid by the word.) 💡 You need to unScrabble your words when you’re writing small pieces like your social media bio. That’ll help you tell your business stories better. What does that look like? One easy trick is to swap longer words for shorter, simpler ones (see slide 5). I can help you do that in a a quick, easy way, even if you want to DIY your marketing. My digital product comes with a built-in personal touch from me. My Instagram bio makeover cocktail has - 🗝Bitesize video lessons on each step of transforming your bio. 🗝 Before & afters of real bios, to see the fixes. 🗝 Workbook to use again. And for a final flourish - you can connect with me for personalised feedback on your transformed bio. Perfect for DIY marketers who want some feedback & accountability once they’ve taken action. It’s also for social media managers & copywriters who want to add bio makeovers to their client services. It’s a quick cocktail 🍸 Give me a happy hour of your time and it’s done. With feedback from me. You can hear from others who’ve been through it already on my sales page. Who else wants this transformation this week? ➡️ Just DM me for the link to find out more.
  • One way to encourage lightbulb moments in your business. Learned about some science behind lightbulb moments recently, and it’s surprisingly literal. From reading “Drunk Tank Pink’ by Adam Alter, I discovered that people performed more creatively on a task AFTER they’d been exposed to the image of a lightbulb. Some symbols prime a response in our brains. One of those is the lightbulb. Because we associate them with bright ideas, we can persuade our brains to work more creatively just by seeing one. 💡 My takeaway for you creativity chasers - creativity and insight isn’t fixed. You can sow the seeds with the symbols you surround yourself with. Think you’ll give it a try? I post insider insights like these on my Close Friends Stories from time to time. Just DM me if you want in! #femalefounder #workthatworks #growyourbiz #smesos #creativelysquared #contentstrategy #contentdevelopment #contentideas #creativemarketing #performancepsychology #smallbizgrowth #writingforbusiness #writersblock #smallbusinesslove #creativitymatters #creativityeveryday #creativityfound #creativityrocks #creativitychasers #creativityforlife #creativitycoach #creativityatwork #creativitytakescourage #creativitycoaching
  • Do you ever leave bad reviews? I’m asking because I delivered a workshop on trust & social proof last week. Knowing how important they are, I’m reluctant to leave bad reviews unless the product/service is exceptional, in an awful way. Kind of a marketer’s dilemma. Case in point - I bought an item from a clothing company recently that was really poorly made (at high-end high street price). I love this brand and have never been disappointed by them before. I’ve returned it for a refund but they keep emailing me for a review. I ALWAYS read reviews before I buy online. 🤔So should I leave the poor but honest review? Or just let it go? What do you think? #socialproof #marketingstrategy #growyourbiz #smallbusinesstips #smallbusinessuk #uksmallbiz #makersandthinkers #brandingstrategist #buildyourbrand #intentionalbusiness #marketingtips #workthatworks
  • 💬 Could you help me out? If so, I’d love to help you back. I’m looking for busy business people to chat about content creation (on a totally free 30 minute call). I’m doing some market research and need your feedback to fine tune my ideas. In return, I’d love to help you by brainstorming some content ideas for your business on our call. I plan to chat to a few people in the coming week. Phone or video call, your choice. If that sounds good to you, just drop me a DM. Thanks so much for reading to the end - appreciate your time. Have a great weekend. Sue 🙂 #buildyourbrand #growyourbiz #solopreneurship #solopreneurlife #smallbusinesstips #smallbusinessbigdreams #smallandmightybusiness #contentideas #contentmarketingtips #contentmarketingstrategies #brandstorytelling #mycreativebusiness #creativelysquared #contentcreationstrategy
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