A mini case study on smart messaging for a brand photography expert. Donna Green worked with Sue Moore at Virtual Gold Dust on her brand messaging.
Social proof in marketing – 3 quick ideas for word choice to build trust now
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
Neuromarketing tips for business: advice for designers, stylists and creatives
Building connections (and ultimately sales) using neuromarketing is useful for creatives, agreed? What if you could use these easy tips to help?
How to create Instagrammable styling – 9 things you can’t ignore
Creating Instagrammable style spots is a marketing opportunity. Learn where to put Instagrammable styled vignettes in your home or business.
Diagonals in photos: psychology-led styling
Diagonals make our brains think of change, or moving from one state to another. Here’s how to use that pattern in branding and styling.
Marketing psychology in photography: how to add movement & mirroring
About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses. Here’s a quick way to use marketing psychology in photography to create more attention-grabbing images.