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24 hours in Palma de Mallorca

Our Palma Instatour will show you some of the most photogenic spots in the Mallorcan capital city.

  • Trust without the toe-curl for new & growing businesses ⬇️ If you’d like to build trust & talk about your popularity honestly, without your toes curling, I’ve got something new for you. *** Short & sweet info for skimmers *** My FREE bitesize online training will show you 11 easy ways to build trust in your growing business using social proof. 💬 Comment or DM me with “Trust” for the link. Free. You’ll be done in 30 mins & all set straightaway. ***** The details ***** Social proof is a foundation of marketing psychology. It’s also one of Robert Cialdini’s 7 principles of influence & persuasion. Choosing to put your trust in a business for the first time is stressful, because it means change. You can smooth out that stress by showing that other people have chosen you already. Don’t assume your potential customers KNOW that other people have picked you before. You’ve got to SHOW them. Building trust will help you build sales long-term. Because it’s easier to push an open door. Here’s what you’ll learn - ★ What is social proof & how it helps you build business trust. ★ 11 easy ways to build trust right now. ★ What to do next, as your business grows. 💬 Comment or DM me with “Trust” & I’ll send you the link to get started, for free. Or tag a friend with a growing business & share your freebie with them. #socialproof #marketingcoach #marketingconsultant #contentmarketer #marketingconsultant #marketingpsychology #contentstrategist #copythatconverts #businessstorytelling #femalefounder #smallbusinessmarketing #socialmediamanagerlife #creativefreelancer
  • I’m on a mission to normalise the Marketer’s Paradox. Here’s the truth - if you’re a marketer, it’s common to neglect the details of marketing your own business. When I work with other marketers, they often reveal they don’t do the things for themselves that they do easily for clients. Consumer behaviour taught me we’re not always rational or logical. We think in shortcuts. Long-term actions that bring you work next year, or the one after, don’t feel tempting. Client work gets you paid now. It’s the marshmallow you want to eat today, not store up for later. Naturally, you prioritise clients. You open doors for them with your insight. You deliver on your deadlines & promises. So your own marketing becomes the shadow of all this effort. Never quite finished or given the same attention. That means some of your brilliance stays hidden behind closed doors. Your ideas stay in your notebook. ‘Nearly ready’ turns into ‘never’. What do you have behind closed doors that never seems to get out into the world? Web pages? Newsletter? Blog posts? 🗝 What’s the key to side-stepping the Marketer’s Paradox? Create your own virtual watercooler. Collaborate & join forces with other marketers for refreshed perspective. Make the process flow easily & focus on the psychological purpose of your marketing. Does it surprise you that a large part of my audience consists of other marketers? At first it surprised me. I believe it’s because psychology adds another layer to marketing. It can help you feel more in tune with what content works. I love working for myself. But I couldn’t do it without pulling up a virtual seat beside other marketers & getting fresh perspectives from them. And neither should you. Who are the other marketers you love to have at the other end of your phone? ***** Want to gather at my virtual watercooler? I’ve got a couple of free & easy ways for you to do that. ⓵ Join my Close Friends list here on IG for Insider tips. ⓶ Get your weekly dose of brain candy in my newsletter. DM me “watercooler” to join us 💦
  • Do writing projects sit on your desktop unopened, until you can’t ignore them any more? I see you! 👀 Opening the doors to this place on Wednesday morning. It’s my Writers’ Room. And I’m all set to help you shift stuff off your to-do list & into the world. This is the most affordable way to work directly with me on one of your writing projects. Bring along your web page, bio, welcome email, whatever you like. I’ll have max 4 people on my virtual sofa, which means hands-on time for everyone. I’ve been doing business writing for 20 years & I know it’s not always easy. Some days the ink flows. Other days the delete button heats up. That’s normal. The key is to keep going. 📆 Wed 21 July on Zoom 🕚 11am UK 25 GBP per person ✏️ Sharpen your pencil & save your seat. Link in bio or DM me.
  • Sneak peek part 2 👀 if you’re keen to step away from the content conveyor belt. Here’s the 2nd part of my weekly content creation process (less than 15 mins a day). Here’s exactly what I did from Thursday to Sunday last week. Including my lightbulb moment of what kind of content works on LinkedIn. [Mon-Wed in previous post] Thursday Spot the spider story poll. Fun, got some friendly conversations going & totally non-salesy. Friday Surprise content win of the week. Spotted a news story about a photo of swirling waves that looked like they had a face in them. Shared this with a link to my blog post about the psychology of faces in marketing. My most effective LinkedIn post yet. It’s still generating shares & reaction a week later (so far nearly 8000 views - way above average for me). I’ll now share more curated content with my opinion woven in. Saturday Asked for advice on Stories about a fitness tracker. Always helps if your conversations revolve around something genuine. Thanks for your responses 🙌🏻 Sunday Day off. Nothing, zero. I often get a spike in reach when I post again after a short break like this. Results Total time spent creating & posting on social - 50 mins max. IG - 2 Reel posts (total 30 mins) , 22 Stories (max 20 mins). 48 new IG followers Monday-Friday. Roughly 1 minute per follower! And lots of conversations. Welcome & thank you for that 😘 #solopreneurlife #smallbusinessuk #womeninbusinessuk #smallandmightybusiness #creativelysquared #noticewonderconnect #copywritingtips #contentwritingtips #creativecontent #growyourbiz #creativefreelancer #calledtobecreatives #soulfulstorytellers #instagramwithintention #purposefulbranding #contentstrategist #contentideas
  • Sneak peek 👀 Ready to step away from the content conveyor belt? I’m sharing my process of creating content like clockwork for Instagram (with a side order of LinkedIn). In less than 15 mins a day. I’ll show you - How you can save time. What works well. How to respond to insights from your followers. Here’s exactly what I did last week. [Part 1 Monday - Wednesday] Monday Content planning. What’s your theme? What’s in your diary? My talking point was social media sprinting, or how to save time on easy content. I brainstorm words/phrases to use & repeat. That meant lots of mentions of time, clocks, quick, speed, minutes, hours, sprint. Also words that link time with money - spend, free, save, give back. I planned to tie this to my core message too - marketing psychology gives your content PURPOSE that makes the PROCESS easier. Monday’s a good day to trail what’s coming up this week. I did that with my first Story. Then I posted pre-recorded video. (By the way, a Hubspot survey showed that the most popular videos on IG are on Stories.) On my feed, I repurposed content as a Reel, using a carousel that got lots of Saves. Tuesday On Stories, I shared a screenshot of a testimonial from MiniMind workshop. I posted a quick reel made of me reading/drinking coffee. The theme was spare time. Wednesday My collab partner from the upcoming MiniMind workshop remixed my Reel & shared it on her feed. It was World Chocolate Day - I recycled some newsletter content about the psychology of chocolate. My After Eight polls had the best reach of the week. Takeaways Tie content to your core message or theme. If you need to rein in overthinking (guilty), set a timer. Video/photograph moments in your day as they happen. What do you think? How does your content creation process compare? ***** 💡 Next post I’ll share Part 2 Thursday - Saturday, including my lightbulb moment about what kind of content works on LinkedIn.
  • Spending more time than you’d like on Instagram? Would your life be easier with some quick content ideas? The kind of creative content that takes minutes rather than hours to create? I’m all about speeding up the PROCESS & focusing on the PURPOSE of your business content instead. Swipe for 3 quick, easy ideas to get you started & keep you productive. Then, if you like the sound of quick & easy, you’re ready for more ideas. Personalised for YOU. I’m talking about 4 intentional solopreneurs max, all getting together online to work on easy Instagram content. Led by me & branding expert Lisa @the_golden_brand_co Lisa & I bonded by being social media sprinters. We’re both masters of the speedy post & we’ve got a goldmine of ideas to share with you. ***** 📅 Wed 7th July ⏰ 7pm UK (11am PST) 💰 $137 or £97 If you’d like to be one of the four, comment with a 💡 & I’ll send you the details. Sue
  • Want to save hours of time as a solopreneur? Creating a vault of repeatable stories will do that. What storytelling gems should you squirrel away in your business content vault? 1️⃣ Bio This is a great first step. You need this copy for social profiles, your About page & when you pitch for anything - presenting, PR, podcasts. 2️⃣ Origin story Your personal and/or business backstory. 3️⃣ Elevator pitch How you would explain your business to someone as you wait in a coffee queue. No jargon. Talk about results, not the process. Items 4-11 are on my brand NEW (& free) content vault checklist. Perfect if you need to add some strategy to your content ideas. Link in bio. Here’s to your content contentment! ☺️ Sue
  • Stand out thinking ⭕️ You’ve got so many different ways to stand out, but one first step is to disrupt expectations. I took part in some learning recently by the authors of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains. Their go-to strategy was to break the pattern of expectation. This example will help you see what that looks like in practice. It would’ve been the Duke of Edinburgh’s 100th birthday today. Of all the press I read about him recently, this simple nudge he devised stuck in my brain. Apparently he changed the speed signs in Windsor Great Park. Instead of the standard 40, they show 38 mph. It’s a great example of a differentiator. Precisely because it’s non-standard, it’s hard to ignore and more people comply. And it’s memorable. 💭 Something to think about. What says 38 instead of 40 mph about you? ***** Learn new ways to stand out at my MiniMind Intensive with Lisa @the_golden_brand_co We’re getting our sleeves rolled up with just 4 businesses like yours, over 2 hours, to help you find your difference. This is THE most affordable way to work directly with us. 📅 Wed 16 June ⏰ 7pm UK (11am PST) 💰 £97 ($137) ➡️ DM me to save your seat.
  • Present for you 🎁- some power phrases to keep up your sleeve when you need to add social proof to your message. Choosing to put your trust in a business is stressful because it represents change. You can smooth out some of that stress by showing that other people have chosen you already. Even in your microcopy (like a call to action) don’t miss your opportunity to be reassuring. Swipe through for all the tips. This one’s a saver for when you’re writing content. #copywritingforcreatives #authenticcontent #authenticmarketing #brandauthenticity #knowliketrust #marketingpsychology #marketingtips #copywritingtips #copywritersofinstagram #contentstrategist #contentideas #smesos #businessownerslife #ukbusiness #ukbusinesswoman #workthatworks #writinginspiration #writinginspo #brandmessage #brandmessaging
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