Skip to Content

Virtual Gold Dust

Brainy styling | Neuromarketing tips

  • Neuromarketing Guide
  • Neuromarketing
  • Styling
    • Instagrammable places
    • House tours
    • Interiors
    • Postcard places
    • Outdoors
    • Shopping ideas
    • Books
  • FREE styling course
  • Courses
  • Shop
  • Contact
0

Tag: postcard

Home / postcard

24 hours in Palma de Mallorca

Our Palma Instatour will show you some of the most photogenic spots in the Mallorcan capital city.

  • Are you willing to experiment on Instagram? ★ I've definitely found it’s the perfect place to experiment with different #neuromarketing techniques.⁠⠀ ⁠⠀ Here's why -⁠⠀ ★ (Almost) instant insights⁠⠀ ⁠⠀ Ask your followers a question on a Story Poll & you have an answer in 24 hours.⁠ Simple Yes/No questions seem to get the most response.⁠⠀ ⁠⠀ Case in point - thought I'd disrupt my email marketing by sending a handwritten message to my list. ⁠⠀ ⁠⠀ Why?⁠⠀ Purple cows. Not surprisingly, curveballs grab our attention. Seth Godin's book Purple Cow shows how our brains are wired to notice to something unusual and eye-catching.⁠ ⁠⠀ ⁠⠀ So I posted the idea as a Story Poll, asking my followers if a handwritten email would attract their attention. Result - more than 75% said yes (swipe to see).⁠⠀ ⁠⠀ So I did it. And did the Poll results hold up?⁠⠀ ⁠⠀ Here's the data on the handwritten email so far -⁠⠀ Open rate went up to 65% - my average open rate is 51%.⁠⠀ ⁠⠀ (Shameless plug - the average open rate in my industry is 15%. If you're not on my email list, would you like to join? Just DM me.)⁠⠀ ⁠⠀ This is much more than an incremental gain. My list is small, but to push the open rate up 14% is BIG.⁠⠀ ⁠⠀ Wheels are turning in my brain now about how you can use handwritten content to boost your brand in the virtual age. I'll let you know what I come up with.⁠⠀ ⁠⠀ 💭 Question - do you ever use Instagram to experiment with your content?⁠⠀ ⁠⠀ ⁠⠀ #neuromarketingforbusiness #emailmarketingtips #mycreativecommunity #brandstorytelling #inspire_and_create #slowdowncollective #daysofsimpleandslow #myslowandsimple #gowildlyandslow #creativityfound #socialmediamarketing #brandingforcreatives #thecreativegrid #createcultivate #creativewisdom #herestothecreatives⁠ #createandconnect #workfromwherever #creativebusinessowner #sheconquers #purplecow⠀⁠⠀
  • Are you the kind of person who rehearses what you're going to say in an important conversation? ⁠⠀ ⁠⠀ Then you're also the kind of person who can edit a caption to make it work better. The skills are the same.⁠⠀ ⁠⠀ In my last post we talked about triggering curiosity with your opening line.⁠⠀ ⁠⠀ You've also probably heard endlessly about how brand storytelling. ⁠⠀ ⁠⠀ Why?⁠⠀ ⁠⠀ Stories let our brains make connections. When we hear engaging stories, our brains release oxytocin. This neurochemical helps us build connection and trust with the story (and the storyteller).⁠⠀ ⁠⠀ When you write anything, the beginning and ending is crucial. ⁠ ⁠⠀ ➡ But how do you do create vivid first lines if you're not convinced you’ve strong storytelling skills?⁠⠀ ⁠⠀ I believe ANYONE who can write a caption can edit and improve it. It just takes practice. As the saying goes
  • Pick-up lines ★ How long have you got to captivate your followers with your words?⁠⠀ ⁠⠀ On Instagram, about 125 characters. At the most. ⁠⠀ ⁠⠀ Check your feed. Sometimes you see only a couple of words of another profile's post. Sometimes you get a few lines.⁠⠀ ⁠⠀ Either way, your first words are the most important. ⁠⠀ ⁠⠀ Mostly we don't like to think we judge things or people on first impressions. But we all do it. ALL THE TIME. ⁠⠀ ⁠⠀ We might revisit our snap decision later and change our minds. ⁠⠀ ⁠⠀ Or we might come to a more nuanced decision later, when we reconsider. ⁠⠀ ⁠⠀ But you can predict that we will make a quick decision at the outset, based on first impressions.⁠⠀ ⁠⠀ How can you make this tendency work for you?⁠⠀ ⁠⠀ Some ideas to tempt your audience to tap the MORE button -⁠⠀ ⁠⠀ ★ Ask a question⁠.⁠⠀ ★ Mention a transformation, eg before and after⁠.⁠⠀ ★ Talk about a common struggle or problem⁠.⁠⠀ ★ Create a sense of urgency, eg last few spaces, one more day⁠.⁠⠀ ★ Trigger curiosity with your words - put a twist on a familiar saying, or leave a blank space for a missing word.⁠⠀ ⁠⠀ ⁠−--⁠⠀ Coming up ⁠⠀ Ideas to jump-start your caption creativity. ⁠⠀ ⁠⠀ Save this post for when you're struggling with your opening lines. Just tap the bookmark up there ↗⁠⠀ ⁠⠀ ⁠.⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ #instagramforbusiness #contentcreator #instagrammarketing #creativebusiness #creativesofinstagram #smallbusinessmarketing #smallbusiness #creativebusinessowners #creativeentrepreneurs #growyourbiz #solopreneurlife #creativemarketing #instagramstrategy #contentcreators #smallbizsquad #smallbiztips #digitalmarketingtips #socialmediastrategy #socialmediamarketingtips #socialmediamarketer #socialmediaexperts #socialmedia101 #socialmediacoach #9tothrive⁠⠀ ⁠⠀
  • Want to know some power words for your Calls To Action? ★ 'Subscribe' and 'Sign Up' don't exactly signify creativity.⁠⠀ ⁠⠀ Use CTAs to encourage your audience to take a specific action. On a website, it might be a sign up button. In a social media post, you can include a CTA in your caption.⁠⠀ ⁠⠀ Your aim should be to make the action as appealing and easy as possible. Yes, we know where we are with 'Subscribe'. But you can use more powerful, persuasive short phrases.⁠⠀ ⁠⠀ ★ One brainy option is to add some subtle social proof - variations using the word
  • New brand or business? ★ You might think your brand has no social proof to build trust. You do though. ⁠⠀ ⁠⠀ Here are 5 easy ways that new businesses can harness social proof. You don't even need to have made your first sale.⁠⠀ ⁠⠀ ❶ ⁠Create a group⁠⠀ Not for engagement, but for community support. Talk about the group, share members' work.⁠⠀ ⁠⠀ ❷ Use your posts⁠⠀ Name & reshare your most popular posts. ⁠⠀ ⁠⠀ ❸ Your credentials⁠⠀ Unless you're a total novice, you will have some professional credentials. Memberships, awards, groups you belong to? Talk about them.⁠⠀ ⁠⠀ ❹ Engage⁠⠀ Kind of a no-brainer. Put serving your existing followers above chasing more. Obviously, answer their questions. Share their comments, advice, opinions, recommendations.⁠⠀ ⁠⠀ ❺ Talk about your heroes⁠⠀ Social proof in a roundabout way. Quote your role models whose values you share. Talk about what you've learned from them.⁠⠀ ⁠⠀ Click the bookmark to save this for later.⁠ Or share with a new business.⠀⁠⠀ ⁠⠀⁠⠀ ★ ★ ★⁠⠀ ⁠⠀ ⁠Coming soon - you can do better than
  • Wisdom of the crowd ★ You must reassure your followers that they’re right to trust you. ⁠⠀ ⁠⠀ Here are 6 magical ways to crush that using social proof.⁠⠀ ⁠⠀ ❶ Testimonials - there's no better proof than your customer's own words.⁠⠀ ⁠...⁠⠀ ❷ Reviews - think how often you check out reviews before making a major purchase.⁠⠀ ⁠...⁠⠀ ❸ UGC - share user generated content (customers' own pics of your product).⁠⠀ ⁠...⁠⠀ ❹ As seen in - share all your press coverage, big & small, online & in print.⁠⠀ ⁠...⁠⠀ ❺ Bestsellers - identify & create a named category for your bestsellers. Market this specific category regularly.⁠⠀ ⁠...⁠⠀ ❻ In the visuals - photos provide subtle cues about your popularity without needing words. A pile of parcels ready to ship gets right to the point.⁠⠀ ⁠...⁠⠀ ⁠⠀ What if you're just starting out & don't have testimonials, reviews or bestsellers? Can you still flex your social proof muscles?⁠⠀ ⁠⠀ Yes. ⁠⠀ You just need to be clever about it. ⁠⠀ I'll show you how later this week. ⁠⠀ ⁠⠀ Click the bookmark to save this for later.⁠⠀ ⁠⠀ There's a free #Neuromarketing Guide with your name on it (link in bio). Promise to show you a brainy way to post with purpose.⁠ ⁠⠀ ⁠⠀ ⁠.⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ ⁠⠀ #socialmediamarketing #mycreativecommunity #contentmarketingstrategy #artofvisuals #marketingtips #shepreneur #intentionalbusiness #inspire_and_create #thisgirlmeansbusiness #aquietstyle #createeveryday #noticewonderconnect #seekinspirecreate⁠ #businesstipsforcreatives #instagramengagement ⠀⁠⠀ #marketingstrategy #creativeentrepreneur #creativesmallbusiness #smallbusinessowner #smallbusinesstips #brandingstrategy #brandingtips
  • How do you feel about standing on other people's shoulders?⁠ ★⁠⠀ ⁠⠀ It's not a bad thing if you do. We love to rely on a group. The knowledge of a group combined often helps us as individuals when we're faced with decisions.⁠⠀ ⠀ ★⁠ Like it or not (and social proof’s close friend FOMO gets a bad press) we all lean towards popularity.⁠⠀ ⠀ ★⁠ Group approval helps your audience see more clearly from the shoulders of others.⠀ ⁠⠀ That's partly why your followers decide to choose what you offer.⁠⠀ ⁠⠀ ★⁠ You need to give them proof that they are right to trust you. How?⁠⠀ ⁠⠀ Simple - show them that other people have chosen you. You've got to lean in to the wisdom of the crowd.⁠⠀ ⁠⠀ Coming up - I'm sharing lots of ideas for brand-boosting using social proof. It doesn't matter whether you've thousands of customers or just starting out.⁠ Yes, even new brands can find ways to use social proof.⁠⠀ ⁠⠀ 👉🏻 Turn on your notifications if you want to make your content more purposeful using social proof. It's the little black dress of #neuromarketing ★ ⁠⠀ ⁠⠀ ⁠⠀ ⠀⁠⠀ .⁠⠀⁠⠀ .⁠⠀⁠⠀ .⁠⠀⁠⠀ .⁠⠀⁠⠀ .⁠⠀⁠⠀ #socialmediamarketing #mycreativecommunity #contentmarketingstrategy #photographystyling #moodcollectors #artofvisuals #marketingtips #shepreneur #makemoremagic #gowildlyandslow #intentionalbusiness #visualcrush⁠ #gloomandglow #inspire_and_create #thisgirlmeansbusiness #slowdowncollective #daysofsimpleandslow #myslowandsimple #aquietstyle #holdyourmoments #createeveryday #noticewonderconnect #simplethingsmadebeautiful #slowdownwithstills #poetryofsimplethings⁠ #seekinspirecreate⁠ #businesstipsforcreatives #instagramengagement #moodcollectors⁠ ⠀
  • Thanks for all your enthusiasm about my free stock photo collection on Unsplash, filled with hands for #neuromarketing⁠ connections with your followers. ⁠⠀ If you missed the link, DM me & I'll send it.⁠⠀ ⁠⠀ It's fine to crop/edit/modify the photos & they're all free to use in your social media marketing.⁠⠀ ⁠⠀ Feel like I'm repeating myself (I am) but hands are visual catnip on social media. ⁠⠀ ⁠⠀ Check out the latest post @brambleandfoxshopuk - Bex is so good at using her hands as a prop. Scroll back in her profile to see what I mean. And if you love all the hygge cosy stuff on there, you should follow her 🥰⁠⠀ ⁠⠀ Hope you have a great weekend. Sue x⁠⠀ ⁠⠀ 📷 Alex Loup on Unsplash⁠⠀ ⁠⠀ ⠀⁠⠀ #mycreativecommunity #happinessishandmade⁠⠀⁠⠀ ⁠.⁠⠀⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀ #myfloraljoys #excessivelydivertedbyflowers #petalsandprops #moodcollectors⁠ #prettyperfectpetals #playingwithpetals #slowfloralstyle #floralguff #mybloominglens #petalpower #flowerseveryday #gloomandglow #floralstories #wildforflowers #alltheprettyflorals #moodforfloral #underthefloralspell #flowermagic #inspiredbypetals⁠ #myfloraldays #isolationinspiration #bloomandgrow #inspire_and_create #slowdowncollective #daysofsimpleandslow #myslowandsimple #gowildlyandslow
  • Gladiator, in a flowery dress 🌾 ⁠⠀ Hope I’ve persuaded you that photos with hands should be one of your go-to visuals?⁠⠀ ⁠⠀ To help you with that, I’ve curated a collection of hand-filled photos on my Unsplash profile that you can use. ⁠⠀ ⁠⠀ I’ve done the searching so you don’t have to, and found some beautiful photos, all with a low-key moody aesthetic. Swipe for a taster. ⁠⠀ ⁠⠀ Named this one ‘Gladiator, in a flowery dress’ (remember that scene?) Russell Crowe with a twist. This time he blossoms 🌸 ⁠⠀ ⁠⠀ DM or comment if you'd like to see the full collection. You'll have nearly 200 photos there to choose from. ⁠⠀ ⁠⠀ If you don't know about Unsplash, it's a great place for finding photos shared by amazing creatives.⁠ You can edit & share the images & they're all free to use. ⁠⠀ ⁠⠀ Takes the pressure off always having the perfect image in your camera roll. Big recommendation from me. ⁠⠀ ⁠⠀ 📷 ⁠Photo credits -⁠⠀ Flowery gladiator by Matt Seymour⁠⠀ Sunflower by Di Maitland⁠⠀ Wise hands by Kartik Gada⁠⠀ Wedding hands by Kevin Mueller⁠⠀ Baby hand by Ricardo Moura⁠⠀ All at @unsplash - check it out.⁠⠀ ⁠⠀ #moodcollectors⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ #neuromarketing #socialmediamarketing #mycreativecommunity #photographystyling #moodcollectors #artofvisuals #marketingtips #visualcreative #makemoremagic #gowildlyandslow #intentionalbusiness #visualcrush⁠⠀⁠⠀ ⁠#gloomandglow #inspire_and_create #slowdowncollective #daysofsimpleandslow #myslowandsimple #aquietstyle #holdyourmoments #createeveryday #noticewonderconnect #simplethingsmadebeautiful #slowdownwithstills #poetryofsimplethings⁠ #seekinspirecreate⁠ #caughtflowerhanded #flowerstalking #wildforflowers #excessivelydivertedbyflowers⁠⠀
Follow

Want to turn followers into buyers using neuromarketing?

This is how you connect & build trust on social media using neuromarketing.

Sprinkle me with gold dust
2020Copyright Virtual Gold Dust. Blossom Chic | Developed By Blossom Themes. Powered by WordPress.