A mini case study on smart messaging for a brand photography expert. Donna Green worked with Sue Moore at Virtual Gold Dust on her brand messaging.
Content strategy for marketers: 3 essentials for every marketing expert
We all want to build a content strategy that keeps us top-of-mind for potential clients. Here’s how to do it with your marketing message.
3 simple ways to measure your Instagram bio conversion
One of the most useful pieces of data to track is your Instagram bio conversion rate. Here are the 3 easy steps to measure it. You can watch this 4-minute video to learn how to track your Instagram profile conversion over time.
How to make your Instagram bio ideas more powerful
Your Instagram bio is like the front door of your business on social media. Here’s how to make it work better for your business or creator profile.
How to create persuasive marketing photos using your hands
Open hands signify honesty and friendliness in the psychology of persuasion. Adding hands to your content marketing is a fast way of building trust in your business. Find out exactly how to do it today.
Why are faces important in marketing? How to build brand trust now.
We all love to look at faces more than anything else. Adding faces to your content marketing is a fast way of building trust in your brand. Find out how to do it on social media now.
Social proof in marketing – 3 quick ideas for word choice to build trust now
We all lean towards products and services that are popular and familiar. That means brands need to give potential customers good reasons to trust them. One way to do this is to build social proof into your content marketing strategy.
How to create Instagrammable styling – 9 things you can’t ignore
Creating Instagrammable style spots is a marketing opportunity. Learn where to put Instagrammable styled vignettes in your home or business.
Diagonals in photos: psychology-led styling
Diagonals make our brains think of change, or moving from one state to another. Here’s how to use that pattern in branding and styling.
How to choose the best fonts for marketing psychology-
Golden rules for choosing the best font for neuromarketing to make your marketing message clear and memorable. Easy neuromarketing tip.
Instagrammable interiors can’t be authentic, can they?
Should businesses even plan spaces with Instagram in mind? Is it possible to create commercial spaces that are Instagrammable, yet keep their authenticity and grace?